Glossary
Media buyer
A specialist who buys paid traffic and runs it to offers: sets up campaigns, tests creatives and landers, watches the numbers and scales what pays. Works alone or inside a team with a shared budget.
Also called: buyer.
A media buyer's day is campaigns: launching, reading the tracker, cutting placements, refreshing creatives, asking the affiliate manager for a payout bump. Buyers specialize by source (Meta, Google, push, native) and by vertical.
In a team a buyer works on the team's budget and accounts and is paid a share of profit; solo buyers carry their own risk and keep the whole margin.
Related terms: Affiliate, Media buying, Media buying team, Ad campaign.