Kadam — traffic source: rating and member reviews

This Kadam review is for buyers deciding whether the Kadam ad network deserves a first deposit. It suits a media buyer who runs push or pops on adult, dating, sweepstakes, gambling or nutra offers, has postback ready and can treat $100 as spend. Skip it if you want unused balance back after a failed test, or if you compare pop prices on CPM: Kadam doesn't sell popunders on CPM.

A note on method: I haven't run a campaign on Kadam yet. This review is built on Kadam's help center, its user agreement dated April 15, 2026, its public pages and Trustpilot. My own test, with spend, prices and results, will be added here once it's done.

Kadam at a glance: who runs it and what it sells

The Kadam advertising network has been running since 2012, per its LinkedIn page and the "© 2012-2026" footer on kadam.net. The user agreement names Kadam Advertising Ltd, registration number HE 441056, in Limassol, Cyprus, as the operator that takes payments; the intellectual property sits with Kadam CY Ltd. The footer says Kadam is part of Smart Dynamics and shows a "Protected by Kaminari Ad" badge.

The scale figures are Kadam's own and undated: 14+ billion impressions a day, 80,000+ advertisers and more than 300 million push subscribers. No GEO count is published.

Kadam minimum deposit, payment methods and refunds

The Kadam minimum deposit is $100, and the help center says that's the minimum for the first deposit. The minimum for later top-ups isn't published, so ask your manager. The $50 in the balance docs is something else: the lowest "Limit of funds per day".

Kadam payment methods for advertisers are bank cards in EUR or USD, USDT, Paxum and PayPal, plus wire for legal entities. PayPal is handled by hand, through a support ticket.

Mind the balance floors on day 1. A popunder campaign gets no impressions at $10 or less. For push, the formats page and push guide want more than $17, while the older FAQ says a push campaign can't start at $20 or less. I'd keep well above $20.

Refunds are the part of the terms I'd read twice. Clause 13.2 allows refunds of the advance payment only with documented justification of service quality issues; payment fees aren't reimbursed, and spend on invalid conversions from misconfigured tracking isn't refundable. Quality claims must reach support within 14 days of payment (13.4.2).

There's no clause for taking back unused balance after a test that didn't work, the way PropellerAds allows within 6 months. Plan your deposit as money you'll spend.

The help center does promise a generous fraud refund process. If a check by macros finds bots, you get a full refund; if a check by placements finds sites generating bots, 2 times the original amount; if you dispute with a click log (site ID, click time, campaign and creative IDs, IP, user agent) and anti-fraud confirms it, 5 times. "Original amount" isn't defined, so get the figure in writing.

Smaller print: an account idle for more than 180 days can lose its balance until support restores it (4.6.4), and if Kadam requests client due diligence and you don't complete it within 7 days, clause 4.8 lets it write off the balance.

Kadam ad formats and verticals

Kadam's homepage lists 7 formats: popunder, push, banner, native, video, direct link and in-page push. Its advertiser page names iGaming, e-commerce, dating, adult, games, software and sweepstakes as verticals.

Kadam push notifications and in-page push

Classic push notifications reach users who subscribed on a site. Kadam's push page names e-commerce, games and mobile apps, finance, nutra, news and content, dating, and sweepstakes and lottery as top verticals for push traffic. Specs: an icon of at least 192x192, a main image of at least 360x240, a 30-character title and 40 characters of text.

In-page push needs no subscription: it's a notification-style unit on the page, shown, Kadam says, on all devices and browsers, iOS included. Our in-page push guide explains the difference. Both types run on CPC, CPM or CPA Target, and subscription age targeting works for classic push only.

Kadam popunder (clickunder)

Kadam uses clickunder and popunder for the same format: a click anywhere on the page opens your site in a new tab or window. The popunder page names games and mobile apps, news and content, sweepstakes and lottery, news and updates subscriptions, and extensions and software as top verticals.

If you buy popunder traffic elsewhere, note this: the CPM model isn't available for Kadam popunders. You pay per click or run CPA Target, so compare cost per conversion, not price.

Native, banner and video

Native means teasers: an image of at least 500x500, a 30-character title and 70 characters of text. Banners come in 19 sizes, as JPG, PNG, GIF or HTML5. Video plays your mp4 (up to 100 MB) in the publisher's player as interstitial, in-stream or out-stream. Native and banner run on CPC or CPM, without CPA Target.

Kadam adult traffic and moderation

Adult is allowed, with a fence. Creatives with nudity, provocative poses or revealing underwear get the "adult products" category and show only on adult-content sites. Since October 8, 2026, adult targeting splits into 40+ subcategories, such as Webcams, Hentai, MILF and AI, with a Page Category breakdown in stats.

Gambling needs a valid license from any competent authority under clause 5.1.2; Kadam doesn't verify it and leaves legality in each target country to you. Crypto, payday loans, adult dating and weight loss products sit on the restricted list of clause 5.3: permitted where legal, removable at Kadam's discretion.

Kadam ads go through moderation that typically takes no more than 30 minutes, around the clock. Moderators check the creative, pre-lander and landing page, and a domain with 5+ VirusTotal detections is blocked automatically.

Bidding models: CPC, CPM and Kadam CPA Target

Kadam has 3 bidding models: CPC, CPM and CPA Target. You pick the model with the format, and neither can be changed after saving. Bids are set per country, and the FAQ spells out the auction: effective CPM is bid × CTR × 1,000, so a better creative buys more traffic at the same bid.

Minimum bids aren't published. The Forecaster in the campaign form shows potential volume by bid, and the maximum bid is 3 times the highest price on its chart.

Kadam CPA Target is automated bidding, not pay-per-conversion. You set the average CPA you want, and the algorithm bids to get as many conversions as possible at that cost; Kadam's help FAQ says it "works on the principle of the CPC model". It's open to push, in-page push and popunder only, and it needs a postback.

Setup is standard: add the {click_id} macro to your offer link, such as ?subid={click_id}, and have your tracker call Kadam's postback URL on conversion. Kadam publishes it in this form; the second line adds the optional status and cost parameters, with Kadam's own example values:

http://kdtrk.net/ru/postback/?data={subid}

http://kdtrk.net/ru/postback/?data={subid}&status=approved&cost=200

{subid} stands for the parameter your tracker or affiliate network keeps the click ID in, so it can be {sub1} or another name. status takes hold, approved or reject; without it, a conversion counts as confirmed and is charged. cost sets the lead cost when it varies; without it, the cost comes from the offer or campaign settings. The CPA Target form maps your own Approved, Hold and Rejected values. Kadam has guides for Binom, Keitaro, Voluum, RedTrack, BeMob, AppsFlyer and Adjust.

With no history, the algorithm starts from the number you type. I'd take that number from a CPC test, not from the offer's payout, and run Kadam's test conversion before any spend.

Targeting and campaign setup: lists, proxy filter, limits, auto rules

Targeting covers GEO down to cities, OS version, device, browser, browser language, connection type, mobile carriers, Mainstream or Adult categories and retargeting audiences.

Blacklists and whitelists work by site ID, source ID and IP range, up to 10,000 ranges. Domains aren't disclosed, per the FAQ, so you build lists from IDs in your stats; changes take 10–15 minutes.

The proxy filter defaults to No VPN, users without a proxy only. All traffic adds VPN and data center IPs; VPN only is for offers aimed at VPN users, and Kadam warns against it as a way to get more traffic.

Limits include total and daily budget, frequency caps, max daily visits, a daily conversion cap and a loss limit that pauses the campaign when spend minus conversion revenue hits your number. The schedule runs in UTC+3 or the user's local time. The docs warn that broad targeting can exceed limits several times, and clause 13.3 makes overspend billable.

Auto rules are the tool I'd ask for first. Kadam's course of October 27, 2026 covers rules for placements, campaigns, creatives and bids by segment, checking performance every 5 minutes. You enable them through your account manager.

Housekeeping: 30 campaigns per account, 20 creatives per campaign, and multi-accounting is banned under clause 4.6.3.

The publisher side: Kadam publisher payouts

The Kadam network also buys traffic from sites, and that side explains most of its reviews. A publisher needs 500+ unique visitors a day for 14 consecutive days; adult sites are accepted. The publisher page quotes popunder CPMs of roughly $0.20–$4 in Tier-3 and $0.60–$6.40 in Tier-1.

Kadam publisher payouts go out weekly on Thursdays for requests made by Wednesday 15:00 UTC. USDT TRC20 and WMZ start at $15 with no fee, Paxum at $50 with a $1 fee, PayPal at $100 with a 4% fee, and wire at $500. The publisher page also lists Capitalist from $50; the help center's table doesn't.

The "Balance protected on ban" badge comes with 2 clauses attached. Clause 13.10.8 lets Kadam hold a first payout for up to 10 business days, and clause 11.6 says users found committing fraud forfeit publisher fees, deductible at the moment of blocking.

Kadam pros and cons: docs, terms and Trustpilot

On Trustpilot, Kadam scores 2.4 out of 5 from 33 reviews (checked October 29, 2026): 52% 5-star, 45% 1-star, almost nothing between. The negative reviews that give details are about withdrawals that were blocked or rejected, mostly from publishers.

A review of September 14, 2026 says the account was blocked a week after a withdrawal request. Kadam replied on October 19, 2026 that it was suspended for a serious violation, citing its ban on ads leading to phishing or misleading resources and on changing landing content after moderation, redirects and cloaking included; a third party's link doesn't change the account holder's responsibility. A May 11, 2026 review says the account was locked on payment day; Kadam answered that every ban is checked manually. A June 12, 2026 review praises on-time payments.

These aren't reviews of the traffic. They show a network that enforces its rules hard and replies slowly: good for anti-fraud on supply, just as final if your own account is blocked.

Pros

• Push, in-page push, pops, native, banner and video in the same account
• CPA Target bidding on push, in-page push and pops
• $100 first deposit, by card, USDT, Paxum or PayPal
• Adult allowed, with 40+ adult subcategories
• Lists by site, source and IP; proxy filter on by default
• Auto rules and a loss limit per campaign
• A written fraud refund process

Cons

• No refund of unused balance without documented quality issues
• No CPM on popunders
• Minimum bids and repeat top-up minimum unpublished
• Push needs more than $17–20 on the balance
• Auto rules only through a manager
• Trustpilot 2.4/5, with publishers reporting blocked withdrawals

Kadam vs PropellerAds and other Kadam alternatives

PropellerAds is the obvious comparison: both are Limassol networks selling push and pops on self-serve.

My reading: PropellerAds is the safer place to park a test budget, because a failed test can be refunded. Kadam is the one to try for adult or adult-adjacent offers, or for CPA Target on pops without CPM pricing.

• PropellerAds: The safer place to park a test budget: refunds within 6 months

Other sites like Kadam, from our popunder top and catalog:

• HilltopAds: Our pick for CPA Goal bidding on mainstream and adult pops
• Push.House: Pops per click, the model Kadam uses too
• RichAds: Pops and push in the same account
• Galaksion: A low-deposit start with traffic forecasts
• Evadav: Push, popunder, in-page and native on CPM or CPC

For push, see our push ad networks top.

Fact sheet