Pin-Up Partners — affiliate network: rating and member reviews

Pin-Up Partners is the in-house affiliate program of Pin-Up Casino and Pin-Up Bet. Because it's a direct advertiser, there's no network between you and the brand: you promote its casino and sportsbook, and it pays you for the players you bring. The program has worked with affiliates since 2016.

Here is how its payment models, KPIs, statistics and payouts work, and where the risks are.

Payment models

Pin-Up Partners offers several models; the exact rates depend on GEO and traffic and are agreed with a personal manager.

• RevShare: up to 40% of the net revenue from your players, with no KPIs.
• CPA: $20–$50 per first deposit (FD).
• Hybrid: $12–$50 CPA plus 20% RevShare.
• Combined and personal deals: a fixed amount plus a dynamic percentage, negotiated individually.
• Referral: 3% of the earnings of affiliates you bring to the program, credited daily.

The KPIs behind CPA

CPA money comes with conditions. According to the program's terms in the original review:

• CPA: for app traffic, a second deposit from 100% of players, measured over two weeks, and an x3 wager requirement.
• Hybrid: 30 or more first deposits a day, plus the same second-deposit and wager KPIs.
• RevShare: no KPIs.

CPA payouts are made after a traffic review that checks these KPIs and looks for fraud. If your traffic quality is unproven, RevShare is the safer start; move to CPA once you know how your players behave.

Signing up and verification

1. Fill in the application on the program's site.
2. Provide documents for verification if asked: ID, proof of address and business documents.
3. Wait a few business days for approval.
4. Get your login and access to promo materials, then agree the deal with your manager.

Offers and GEOs

You promote two products: Pin-Up Casino (slots, live casino, TV games, tournaments) and Pin-Up Bet (pre-match and live betting, esports, virtual sports). The original review lists Kazakhstan, Azerbaijan, Moldova, Portugal, Brazil, Turkey, Armenia, Kyrgyzstan, Tajikistan and Uzbekistan, with localized offers in English, German, Turkish, Russian and Ukrainian. Your manager has the current full list.

Check the law first. Online casino and betting are regulated differently in each of these countries, and in some they are restricted or banned. The legal risk of promoting a gambling brand sits with you, not with the program.

Promo tools

• direct links to specific offers and landing pages;
• professionally designed landings, plus themed and event landings for tournaments and seasonal promotions;
• banners in many sizes and video materials;
• iOS and Android apps for mobile players.

Statistics

The statistics are one of the strongest parts of the program. Reports cover:

• General: clicks, registrations, first and repeat deposits, bets, wins, deposits and withdrawals by period, offer, GEO, stream and SubID, for every payment model;
• By promo and by referral, to see which materials and sources work;
• Player statistics: activity and preferences of your players;
• Negative carryover: how player winnings carry over and affect RevShare earnings;
• Cohort analysis: retention and value of player groups over time;
• By day: daily trends to time campaigns.

Cohorts and negative carryover are the two reports to read before choosing RevShare: they tell you what a player from each source is actually worth over time.

Payouts

Manual withdrawal requests are processed within about three days, and there is a monthly auto-payout option. Payout methods include Bitcoin, USDT, bank wire, Visa, Mastercard, Skrill, Neteller, Capitalist, InterKassa and ZaleyCash, among others.

Support and community

Support works around the clock, and every affiliate has a personal manager who handles the deal, KPIs and optimization advice. Response times can stretch at peak hours. The team runs webinars and is a regular at affiliate conferences, which is the easiest way to negotiate better terms in person.

Traffic sources that fit

The program works with the usual iGaming mix: SEO sites, social media, email lists, influencers and streamers, and paid traffic where the platforms allow gambling ads. Whatever the source, the KPIs reward players who deposit again and wager, so traffic that only produces one small deposit will struggle on CPA.