Affiliate case studies, fact-checked by our editors

Public cases of media buying teams and agencies, re-checked by our editors: what the numbers show and what the authors left out.

Figures from our case fact-checks

Straight from the articles, with the sentence they came from

$220,
But it's 56 installs and about CA$220, there are no screenshots of Google Ads, analytics or Google's emails, and the "bot farm" is a well-argued inference rather than a verdict.
59% of Installs Were Bots: An Indie Developer's Google App Campaign, Fact-Checked
$40
The setup: a Google App campaign for Android, optimizing for installs, at CA$40 a day, with a target cost per install of CA$1.50.
59% of Installs Were Bots: An Indie Developer's Google App Campaign, Fact-Checked
$300
A solo builder sold AI natal-chart readings through a Telegram bot with Facebook ads in Spain: $300 spent, 221 starts, 77 invoices, 0 paid.
An AI Astrology Bot on Facebook Ads: $300, 77 Unpaid Invoices and 0 Sales, Fact-Checked

Case fact-check

Adult Comics Test Diary: $99.79 on HilltopAds and TrafficJunky, 27 Sign-ups, 0 Sales

I tested a CPAmatica adult comics offer paying $25 per first purchase in the US: $99.79 on HilltopAds popunders and TrafficJunky banners, 27 sign-ups at $3.70, 0 sales. With 3-5% of sign-ups paying, break-even needs $0.75-1.25 per sign-up, so I stopped.