Affiliate case studies, fact-checked by our editors

Public cases of media buying teams and agencies, re-checked by our editors: what the numbers show and what the authors left out.

Figures from our case fact-checks

Straight from the articles, with the sentence they came from

57.55%
57.55% of affiliates earn under $10K a year, yet case studies show five-figure months.
Why Affiliate Marketing Case Studies Don't Reflect Reality
$1.5M
The FTC has acted against atypical success stories: MOBE, Lurn, Publishing.com ($1.5M).
Why Affiliate Marketing Case Studies Don't Reflect Reality

Photo collage: a skeptical woman looks through a magnifying glass among widgets with one tall bar among faded ones, a crossed-out receipt and a question mark

Analysis

Why Affiliate Marketing Case Studies Don't Reflect Reality

57.55% of affiliates earn under $10K a year, yet case studies show five-figure months. Most aren't fake, just selectively true: gross revenue, one winning campaign, no dead tests. The FTC has acted against atypical success stories: MOBE, Lurn, Publishing.com ($1.5M).

Lu Discover· 9 min ·Approved Sep 19

Figures from our case fact-checks

All articles in Case studies

Why Affiliate Marketing Case Studies Don't Reflect Reality