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Analysis

The Richest Affiliate Marketers in the World, Ranked by Receipts, Not Instagram

Photo collage on a flat green background: a smiling young man in an aliencpa T-shirt holds a red toy sports car on his palm and points at floating tiles with a sports car, a yacht, a private jet, a wristwatch, a house with a key, cash, a rising chart and a gavel, three of them hung with brown evidence tags.
Contents 23

Search "richest affiliate marketer" and you get the same 10 bloggers with net worth numbers nobody can source: $100M here, $35M there, from sites that generate a figure for anyone with a Wikipedia page. I wanted the people who got rich the way our readers try to: buying traffic, sending it to offers and taking a cut of every sign-up, deposit or sale.

So we skipped the net-worth sites and went looking for receipts: SEC filings, tax notices, police seizure lists, court rulings and the deal prices serious newspapers printed. 17 entries made it, from a $575M exit to a single $133K cheque, across the US, Canada, the UK, Ukraine, Russia, Brazil, China, Indonesia, India and Kazakhstan.

The pattern should surprise no one in this trade, and it still stings. Most of the flex you can actually verify was written down by someone else: a Ferrari and 12 luxury watches in an Indonesian police inventory, a Porsche and a Lamborghini in another, a Lamborghini Urus in an Indian enforcement release, 8 vehicles, supercars among them, arrested in Kyiv. The quiet ones sold a website and said almost nothing. And the richest media buyers of all aren't here, for a reason I'll get to at the end.

How we ranked: receipts, not net worth

1 number per name: the biggest dollar figure that a court, regulator, company filing, police statement or serious newspaper ties to that person's traffic money. It can be a deal price, commissions, seized assets or a tax bill. We converted it to US dollars at the rate of the document's date.

That makes this a ranking of evidence, not of bank balances. A deal price isn't what the seller pocketed, a seizure isn't what someone earned, and a suspicion isn't a conviction. Every entry says which kind of number it is, and every figure carries a label:

  • Document: a court ruling, company filing, regulator, prosecutor or police statement.
  • Press: a serious newspaper or magazine, with the outlet named.
  • Estimate: a press estimate, not a disclosed price.
  • Self-claim: what the person said about themselves. Self-claims never rank.

Who counts: people paid for sending traffic. That means affiliates, super-affiliates, media buyers, owners of media buying teams, and promoters paid per sign-up or a share of deposits. Owners of networks and listed affiliate companies (Better Collective, Gambling.com, Catena Media) aren't here: they get their own rich list.

Legal status follows the documents. Where we write "suspect," nobody has been convicted, and the presumption of innocence applies. We name no relatives and give no addresses.

Photos work like the numbers: we only show what we can source. You'll see people's own public posts on Instagram, YouTube and their blogs, photos under a free license, official records and profiles from our Faces catalog, with the source named. None of the top 5 has a photo we could clear, which fits the pattern: most of the faces below belong to the flashier names further down.

The Receipt Ladder: 17 names ranked by the biggest dollar figure a document or serious newspaper ties to their traffic money. 1 Markus Frind, Canada, $575M, PlentyOfFish sold to Match Group in 2015, filing. 2 Viya, China, $210M tax bill on hidden commission income, tax authority. 3 Glenn Arcaro, USA, $57M in crypto seized, DOJ and IRS. 4 Mark Pearson, UK, $46M share deal, press. 5 Shawn Hogan, USA, $28M eBay commissions, press. 6 Brian Lam, USA, $25M Wirecutter sale, filing. 7 Oleksandr Slobozhenko, Ukraine, $24M crypto income alleged by the BEB, suspicion. 8 a tigrinho influencer couple, Brazil, $20M blocked, police via press. 9 Brian Kelly, USA, about $20M, estimate. 10 Dmytro Volkonskyi, Ukraine, $10-20M, estimate. 11 Doni Salmanan, Indonesia, $4.5M seized. 12 Indra Kenz, Indonesia, $4.0M seized. 13 the acai affiliates, USA, $2.5M FTC judgment. 14 Oleg Nikolaenko, $467K commissions. 15 Anurag Dwivedi, India, $355K frozen plus 6 cars. 16 Kaisar Kamza, Kazakhstan, $200K. 17 Jeremy Schoemaker, USA, $133K cheque. Off the ladder, self-claims: Pat Flynn and John Chow.

1. Markus Frind: $575M for a dating site that ran on ad clicks

  • The receipt: $575M. That's what Match Group agreed to pay for PlentyOfFish on July 13, 2015, per its SEC filing. Document.
  • Whose money: the same filing lists the company's shareholders as Frind "and entities affiliated with him." It names no outside investors.
  • How traffic paid: in 2013, ads brought in CAD 27.8M of PlentyOfFish's CAD 48.4M revenue, or 57%. By 2014 paid subscriptions had overtaken them.
  • The flex: almost none. In 2009 Vancouver Magazine noted he had once posted a picture of his first big Google cheque, "worth nearly $1 million," and drove "a little BMW 3-series."
Match Group's 2015 SEC registration statement: on July 13, 2015, we entered into a stock purchase agreement to acquire all of the outstanding equity interests in Plentyoffish Media Inc. for aggregate consideration of $575.0 million; a related-party note says the company's shareholders are Mr. Markus Frind, Chief Executive Officer, and entities affiliated with him.

Strictly speaking, Frind made his first money on ads, starting with Google AdSense, not on CPA offers. He makes the list because his fortune is the purest case of traffic monetization at scale: free dating traffic, sold to advertisers by the click. His line on money, from the same 2009 profile: "There's no real need to buy huge expensive things." The biggest number on this list belongs to the man who flexed the least.

A Google Inc. cheque dated February 27, 2006, for CAD 901,733.84, made out to Plentyoffish and held up by 2 hands, with the payee and bank details partly blanked out, from Markus Frind's blog post of June 7, 2006.

The one flex on record: the cheque Frind posted on his blog in June 2006 (Wayback Machine copy). He wrote that it covered 2 months and that "google pays me good money."

2. Viya: a $210M tax bill on commission income

  • The receipt: CNY 1.341bn, about $210M, in back taxes, late fees and fines. Hangzhou's tax authority announced it on December 20, 2021. Document.
  • How traffic paid: per the tax bureau's Q&A, in 2019-2020 Huang Wei, who streams as Viya, hid "commission income from live-streaming platforms." She also routed commissions and "slot fees" (the fee brands pay for a spot in her stream) through sole proprietorships and partnerships she set up, recasting them as business income.
  • The amounts: CNY 643M in evaded tax and CNY 60M more underpaid.
  • Where it is now: an administrative penalty, not a criminal case. The bureau cited Article 201 of China's Criminal Law: a first-time evader who pays the tax, late fees and fines isn't prosecuted.
The Paper, December 20, 2021, headline 13.41亿! 薇娅偷逃税,被追缴并罚款: Hangzhou's tax inspection bureau found that streamer Huang Wei (Viya) evaded CNY 643 million in tax in 2019-2020 and underpaid CNY 60 million more, and imposed CNY 1.341 billion in back taxes, late fees and fines; the bureau's answer on her violations says she concealed commission income from live-streaming platforms and recast commissions and slot fees as business income through sole proprietorships and partnerships.

Is a live-commerce host an affiliate? By job title, no. By money model, she's the purest CPS earner on this list: brands paid her a cut of every sale her audience made. That's why she ranks with a "commission" label rather than a "seller" one. The bill itself is the proof of scale: you don't owe $210M on pocket money.

3. Glenn Arcaro: $57M in crypto seized from a referral promoter

  • The receipt: about $57M in cryptocurrency, at November 2021 prices, seized from "the top North American promoter of BitConnect" and sold for victims. Document (US Attorney's Office via IRS-CI).
  • How traffic paid: Arcaro earned "as much as 15 percent" of every investment into BitConnect's Lending Program from investors he recruited, or who were recruited by promoters beneath him. That's a revshare on deposits by another name. He admitted earning "no less than $24 million."
  • The flex: offshore accounts, "precious metals storage" and foreign passports, per the sentencing release.
  • Where it is now: pleaded guilty on September 1, 2021, and sentenced to 38 months in prison on September 16, 2022. The $24M goes back to investors through restitution or forfeiture.
IRS Criminal Investigation press release of November 16, 2021: almost $57 million in seized cryptocurrency being sold for victims of BitConnect fraud; the US Attorney's Office will liquidate approximately $57 million in cryptocurrency seized from the top North American promoter of BitConnect; Glenn Arcaro pleaded guilty and admitted he earned no less than $24 million, which he agreed to repay to investors.

The $57M is what the seized crypto was worth at November 2021 prices, more than the $24M he admitted earning. It's the cleanest receipt on the list: a referral commission, a guilty plea and a seized wallet. BitConnect itself defrauded investors of over $2 billion, which is why the promoter's cut is a court exhibit and not a rich-list photo.

4. Mark Pearson: up to £55M in shares for a voucher-code site

  • The receipt: £24.5M in new Monitise shares up front plus £2.5M held back for 2 years, about $46M at the June 2014 rate. An earn-out of up to £28M could lift the deal to £55M. Press (TechCrunch).
  • How traffic paid: MyVoucherCodes, the flagship of Markco Media, which Pearson founded, earned commissions on every shopper it sent to UK retailers with a discount code.
  • The catch: the deal was all shares, and Markco "recorded losses of around £0.4 million" in the year to July 2013. Pearson's personal stake wasn't disclosed.

Voucher sites are the least glamorous affiliates there are and some of the most profitable: they sit at the last click before checkout. Pearson's receipt is a mobile-payments company paying for that position with its own stock. We rank the guaranteed part only. We found no report on whether the earn-out ever paid out.

5. Shawn Hogan: $28M from eBay, private jet credits and a wire-fraud plea

  • The receipt: "eBay paid Hogan a staggering $28 million in affiliate marketing sales commissions over the years, according to court papers," Business Insider reported in 2013. Press.
  • How traffic paid: eBay's affiliate program paid per new user and per transaction. Hogan was eBay's top affiliate. Per eBay's civil complaint, as Business Insider reported it, his "Geo Visitors" widget placed 650,000 eBay cookies on users' browsers. That's textbook cookie stuffing.
  • The flex: eBay executives "offered him credit for private jet flights — which he says he took."
  • Where it is now: pleaded guilty to 1 count of wire fraud. In May 2014 he got 5 months in prison, a $25,000 fine and 3 years of supervised release. His own summary: "I've spent millions in legal fees over the last 7 years."

His co-defendant Brian Dunning took a different exit. Per the US Attorney, eBay paid Dunning's company about $5.2M in commissions from May 2006 to June 2007. The parties stipulated that $200,000-$400,000 of it was fraudulent, and he got 15 months. The lesson both cases share: the program that flies you in a private jet can also be the one that hands your logs to the FBI.

6. Brian Lam: $25M for The Wirecutter

Brian Lam, founder of The Wirecutter, in red-framed glasses and a speckled cream sweater, sitting on a wooden bench in front of potted plants, in a 2014 portrait.

Brian Lam in 2014. Photo: Christopher Michel, CC BY 2.0, via Wikimedia Commons.

  • The receipt: "In October 2016, we acquired product review and recommendation websites The Wirecutter and The Sweethome for $25.0 million," says The New York Times Company's annual report. Document.
  • How traffic paid: per the same filing, the sites earn "affiliate referral revenue (revenue generated by offering direct links to merchants in exchange for a portion of the sale price)."
  • Who sold: the sites "were founded by former Gizmodo editor Brian Lam," TechCrunch reported, and he stayed on in an advisory role. At the time, Recode reported a price of more than $30M. We rank the filed number.
  • The flex: none on record. Lam's personal share of the price wasn't disclosed.

This is the respectable end of affiliate money: long reviews, rankings that hold up, a link to the merchant at the bottom. A newspaper that sells subscriptions bought a site that sells nothing but recommendations, and booked it as affiliate revenue. If you need proof that a review site is a real asset, the buyer's own 10-K is it.

7. Oleksandr Slobozhenko: 3 Lamborghinis on Instagram, 1B UAH in a suspicion notice

Alexander Slobozhenko

Owner

Traffic Devils, Cyprus. Verticals: Betting, Dating, Finance, iGaming, Nutra, ASO, FB Ads, In-App, Tik Tok, UAC. Traffic: ASO, FB Ads, In-App, Tik Tok, UAC.

Profile
  • The receipt: more than 1B UAH, about $24M at the August 2024 rate, in crypto income from 2020-2023 that Ukraine's Economic Security Bureau (BEB) says went untaxed. Document (notice of suspicion, not a conviction).
  • How traffic paid: his company, Traffic Devils, is an affiliate media buying team. About 90% of its revenue came from gambling, Slobozhenko told Forbes Ukraine.
  • The flex: "18+ cars, 3 of them Lamborghini. There's no 'money button'. It's all systematic, titanic work," he posted on Instagram on April 12, 2024 (our translation, via Forbes Ukraine). Forbes headlined him as the owner of a "$3.5M car fleet," including a McLaren 720S Spider worth about $300,000. Self-claim and press.
  • The documents: on August 16, 2024, the BEB served a notice of suspicion for evading more than 213M UAH (about $5.2M) in tax and for money laundering. Detectives arrested 8 vehicles, including "elite super and sports cars," plus apartments and real estate in Kyiv. The BEB didn't name him. Forbes Ukraine wrote that the case was "probably" about him, and Ukrainska Pravda and Focus named him.
  • Where it is now: on September 2, 2024, a court ordered his detention in absentia, and he's on the wanted list. In May 2025 he said in an Instagram video that he was paying off his tax debts and had transferred 20M UAH to Ukraine's Defense Forces. That's a self-claim, reported by DOU. As of October 2026 we found no indictment sent to court. He remains a suspect, not a convicted man.

He's the closest thing on this list to a pure media buyer. He's also the clearest illustration of the problem: the posts made him famous in the industry, and the same posts are what the press quoted when the case broke.

8. Brazil's "tigrinho" influencers: R$117M blocked from 1 couple

  • The receipt: up to R$117M in bank accounts, about $20M, blocked in Operation Jackpot by Ceará's civil police in February 2025. Police via press (O Povo).
  • How traffic paid: per the police delegate, casino platforms' contracts paid influencers by "the number of new sign-ups they attract, but also percentages of the money lost by customers." In our terms, that's CPA plus a revshare on player losses.
  • The flex: police seized 15 luxury cars and motorbikes, worth about R$2.5M, plus 28 properties and 2 beachside guesthouses worth about R$10M. They belonged to an influencer couple with 200,000+ followers. The couple moved R$130M in 2 years.
  • Where it is now: not arrested, per O Povo, which didn't name them. Police were investigating fraud, money laundering and organized crime. We found no later charges.
O Povo, February 18, 2025: cars, luxury properties and 2 guesthouses seized in an operation against the promotion of jogo do tigrinho in Ceará; the assets belonged to an influencer couple with more than 200,000 followers who moved R$130 million in 2 years promoting online casinos; in the first phase of Operation Jackpot, bank accounts with up to R$117 million were blocked, and 15 luxury cars and motorbikes, 28 properties and 2 guesthouses were seized.

The couple isn't alone. In Rio's Operation Desfortuna (August 2025), financial-intelligence reports showed that the 15 people under investigation, influencers among them, moved about R$40M through personal accounts in 2022-2024. Investigators were checking whether they got commissions tied to their followers' losses. At the celebrity end, Folha de S.Paulo reported that Virginia Fonseca's deal with the betting brand Esportes da Sorte paid R$40M fixed from December 2022 to May 2024. The contract added a bonus of at least R$24M if the brand made R$80M in net profit from her link. Fonseca says she never received "R$1 more" than the fixed fee. A Senate inquiry report that proposed indicting her and 15 others was voted down 4-3 on June 12, 2025, and we found no charges against her since.

Virginia Fonseca, in round wire-rim glasses and a black hoodie, at the witness table of the Brazilian Senate's CPI das Bets inquiry on May 13, 2025, with a microphone in front of her.

Virginia Fonseca testifying at the Senate's CPI das Bets on May 13, 2025. Photo: Edilson Rodrigues/Agência Senado, CC BY 2.0, via Wikimedia Commons.

9. Brian Kelly: about $20M for The Points Guy

Brian Kelly's Instagram profile, @briankelly, verified, with 458K followers and 5,266 posts, as of November 12, 2026: 6 recent posts, most of them with Kelly on camera, about Thanksgiving fares up 31%, an ATM scam, credit cards, what to avoid and TSA PreCheck lines.

Kelly's own Instagram on November 12, 2026.

  • The receipt: Kelly "sold his company to Bankrate, for an estimated $20 million, according to Business Insider," Skift wrote in 2020. Estimate.
  • How traffic paid: credit-card referrals, the wave Skift says travel blogs rode in the 2010s. Bankrate bought The Points Guy a few years after launch, and Kelly was still its CEO in 2020, per Skift.
  • The flex: the job description. Kelly turned flying first class on points into the product.

Credit-card affiliate payouts per approved card are among the highest in affiliate marketing, and Kelly built his audience around exactly those cards. The price was never disclosed, which is why this one carries an estimate label.

10. Dmytro Volkonskyi: a controlling stake in a media buying company, priced at $10-20M

  • The receipt: $10-20M, the value 3 owners of competing media buying companies put on a controlling stake in TRIONIKA. JKR Investment Group, the fund of Parimatch's shareholders, bought it in January 2022. Estimate (Forbes Ukraine).
  • How traffic paid: TRIONIKA, founded in 2010 by Volkonskyi, builds platforms for affiliate media buying, and its core business is essay writing, per Volodymyr Sakharov, co-owner of a competing media buying team. It had 220 staff.
  • Why it matters: Forbes' experts called it the first public deal in affiliate media buying.

This is the only media buying team on the list that got rich in a way you can price without a prosecutor. The same Forbes piece quotes a former media buyer, now running a gaming company: the best ones earn more than $1M a month. That's a self-claim about an industry, not a receipt, and it's the gap between rumor and record that this whole list lives in.

11. Doni Salmanan: Rp 64bn seized from "Crazy Rich Soreang"

  • The receipt: Rp 64bn, about $4.5M, in assets seized by Indonesian police in March 2022. Document.
  • How traffic paid: he was an affiliate of Quotex, a binary-options platform, which falls under trading offers. West Java's deputy chief prosecutor said he took 5% of every deposit made through his link: Rp 40bn in total, about Rp 3bn (some $200,000) a month.
  • The flex: the seizure covered Rp 3.3bn in cash, 2 houses, 2 plots of land, 18 motorcycles and 6 cars, including a Porsche and a Lamborghini (a 911 Carrera 4S and a Huracan, per detik). Prosecutors said he posted luxury and trading content to pull people into his link.
  • Where it is now: convicted of spreading false information that caused consumer losses, under Indonesia's electronic transactions (ITE) law. The district court gave him 4 years in December 2022 and threw out the money-laundering charge. The Bandung High Court raised it to 8 years in February 2023, found the laundering proven and forfeited his assets to the state. The Supreme Court rejected appeals from both sides in August 2023, and a case review failed in May 2024. He has been on parole since April 6, 2026.
detik, July 5, 2022: Doni Salmanan, accused of fraud through the Quotex platform, earned Rp 3 billion a month as an affiliate; West Java deputy chief prosecutor Didi Suhardi said he received 5 percent of every deposit, regardless of whether the player won or lost; the man nicknamed Crazy Rich Soreang earned Rp 40 billion in total as an affiliate.

Notice the payout terms the prosecutor quoted: 5% of deposits "regardless of whether the player won or lost." Every affiliate who has run a deposit-share deal will recognize the structure. The difference was the product and the pitch: a binary-options app sold through luxury posts, and a court ruling that his false information cost the very traders he sent.

He is back on Instagram: his verified account had 1.7M followers on November 12, 2026.

Doni Salmanan's verified Instagram profile, @donisalmanan, with 1.7M followers and 173 posts, as of November 12, 2026, and 3 recent posts: an Indonesian text thanking the national police chief for caring about people who still struggle to find work, hands holding a phone over a gaming keyboard, and a man smiling in a video interview.

12. Indra Kenz: a Ferrari, a Tesla and 12 luxury watches

YouTube video by Indra Kenz's channel iKenz, May 18, 2021, titled UMUR 25 TAHUN BISA BELI SUPER CAR FERRARI, KOK BISA SIH? (At 25 he could buy a Ferrari supercar, how?): the thumbnail shows Kenz in a white shirt pointing at a matte black Ferrari with a red stripe, labeled FERRARI CALIFORNIA!, next to a Ferrari logo.

Kenz's own YouTube video of May 18, 2021. Police later seized a Ferrari California.

  • The receipt: Rp 57.2bn, about $4.0M: the total police set out to seize in March 2022. They had already taken Rp 43.5bn. Document (Bareskrim via Kontan).
  • How traffic paid: Kenz was an affiliate of Binomo, another binary-options app, and he grew famous showing off his trading life.
  • The flex: a Ferrari California and a Tesla Model 3. Police later seized 12 watches: 4 Richard Mille, 3 Rolex, 2 Audemars Piguet and 1 each from Patek Philippe, Vacheron Constantin and TAG Heuer, plus Rp 1.6bn in cash. The haul also took in property in Medan, Deli Serdang and South Tangerang, a cafe and a bar.
  • Where it is now: convicted of spreading false information that caused consumer losses and of money laundering. A Tangerang court gave him 10 years and a Rp 5bn fine in November 2022. The Banten High Court kept the 10 years in January 2023 and ordered the assets returned to victims. His case review was rejected in December 2025, and he has been on parole since September 24, 2026.
Kontan, March 11, 2022: Jaw-dropping! The list of Indra Kenz assets already seized by Bareskrim; Indra Kenz's assets worth Rp 43.5 billion have been seized out of a total of Rp 57.2 billion; seized assets include a Ferrari, a Tesla and other luxury cars, and several houses; police will seize 9 bank accounts and trace more luxury goods.

The ending is the bleakest on the list. 144 victims lost about Rp 83bn. By September 2026, detik reported that 2 seized houses in Medan, one of them once valued at about Rp 30bn, had sold for Rp 5.5bn combined, and only Rp 402M had reached the victims. Victims' representatives allege that Rp 4bn was deducted for lawyer fees without their authorization, and they have filed police reports against former officers of the traders' association that handled the payout. The Ferrari made the headlines; so far the victims have got under 1% of their money back.

13. The acai affiliates: an FTC judgment, a BMW and a boat

  • The receipt: $2.5M, the FTC judgment against Ricardo Labra, 1 of 6 sets of defendants, people and their companies, who ran fake news sites for acai berry diet pills. Document (FTC).
  • How traffic paid: affiliate commissions from the sellers of the pills. The FTC set each judgment "in the full amount of the commissions the defendants received."
  • The flex, as surrendered: Labra paid $280,000 and recorded a $39,500 lien on his home. Others gave up the proceeds from a truck, a BMW and a boat.
  • Where it is now: civil settlements from January 2012, with judgments suspended once the assets were paid. These were FTC allegations, not criminal convictions.
FTC press release, January 25, 2012: FTC permanently stops 6 operators from using fake news sites that allegedly deceived consumers about acai berry weight-loss products; alleged fraudulent affiliate marketers will surrender assets; the judgments equal the full commissions; Labra's $2.5 million judgment is suspended when he pays $280,000 and records a $39,500 lien on his home; others pay the proceeds from the sale of a truck, a BMW and a boat.

This is what the 2010s "make money online" boom looked like from the regulator's side: a fake reporter, a fake TV logo, a real affiliate link. The money was real too. The FTC wrote judgments for all of it and settled for what the affiliates could pay: in Labra's case, $280,000 of $2.5M.

14. Oleg Nikolaenko: $467K in spam commissions, arrested at a car show

Booking photo of Oleg Nikolaenko, a young man with shaggy brown hair in a light blue shirt against a grey block wall, taken by the US Marshals Service in November 2010.

Nikolaenko's booking photo, November 2010. US Marshals Service, public domain as a work of the US federal government, via Wikimedia Commons.

  • The receipt: "nearly $467,000 in commissions over a six month period in 2007," per KrebsOnSecurity, which traced payments from the affiliate program Affking to his nickname "Docent." Press.
  • How traffic paid: the Mega-D botnet sent spam for counterfeit watches, herbal pills and online pharmacies, all paid through affiliate programs. In 2010 alone he made about $81,000 in 5 months from the pharma program Spamit.
  • The flex that ended it: he "was arrested after entering the United States to attend a car show in Las Vegas" in November 2010.

Spam was paid traffic before Facebook ads existed: the cost was a botnet, the payout was a commission. Nikolaenko's receipt is small next to the others, but no entry on this list connects the flex and the fall more directly. He flew in to look at cars and was arrested instead.

15. Anurag Dwivedi: a Lamborghini Urus in an ED press release

  • The receipt: about Rs 3.2 crore, some $355,000: Rs 3 crore frozen in insurance, deposits and bank balances plus Rs 20 lakh in cash. The ED also seized 6 vehicles. Document (India's Enforcement Directorate).
  • How traffic paid: the ED says the YouTuber and influencer "actively promoted illegal betting platforms, received POC [proceeds of crime] through hawala channels and mule accounts, and acquired immovable properties in Dubai out of such proceeds."
  • The flex: a Lamborghini Urus, a Mercedes, a Ford Endeavour and a Thar, seized on December 17, 2025, then a Land Rover Defender and a BMW Z4 in searches on December 31 and January 1.
  • Where it is now: under investigation, and not convicted. The ED says he lives in Dubai and has failed to appear despite multiple summons.
Enforcement Directorate press release of January 5, 2026: searches linked to social media influencer and YouTuber Anurag Dwivedi seized a Land Rover Defender and a BMW Z4; earlier searches on December 17, 2025 seized a Lamborghini Urus, a Mercedes, a Ford Endeavour and a Thar, cash of about Rs 20 lakh, and froze about Rs 3 crore in insurance policies, fixed deposits and bank balances; the material revealed real estate investments in Dubai through hawala channels.

India's crackdown on betting promotion reaches higher than YouTubers. In the 1xBet case, the ED provisionally attached Rs 11.14 crore of assets of cricketers Suresh Raina and Shikhar Dhawan in November 2025: Raina's mutual funds and Dhawan's property. It says they "knowingly entered into endorsement agreements with foreign entities for the promotion of 1xBet through its surrogates." That's an attachment, not an arrest, and the ED describes endorsement deals paid through foreign entities, with nothing about pay per sign-up. So they stay off the ladder.

  • The receipt: "almost $200,000," which Kazakh investigators say reached Kamza's crypto wallet for promoting an illegal online casino. Document (via Zakon.kz).
  • How traffic paid: the financial monitoring agency (AFM) says he posted direct links and a personal promo code for Pinco to his 2.4M Instagram followers. He was paid "rewards, bonuses or percentage payments." The group behind the casino took in more than 106bn tenge, about $227M, through payment terminals in 2021-2025.
  • Where it is now: a suspect. A court froze 182,736 USDT in January 2026. He was brought back from Vietnam in handcuffs, Zakon.kz reported on August 6, 2026, and is in pre-trial detention. The charge carries up to 7 years with confiscation.
Kaisar Kamza's Instagram profile, @qais_arr, display name Qaisar Qamza (QQ), with 2.1M followers and 180 posts, as of November 12, 2026, and 3 recent posts: a man in a Lakers jersey with a shopping cart in a store aisle, a man lying on a heap of snack packets, and a shirtless man in a straw hat at an outdoor table.

The Instagram account the AFM named, on November 12, 2026: 2.1M followers, down from the 2.4M cited in January.

The same agency wants a bigger name. The AFM suspects Belarusian streamer Andrey Burim, known as Mellstroy, of running an ad campaign for the online casino Mellstroy.game through giveaways and short-video challenges. He has been on the wanted list since November 2025, and on October 1, 2026 the AFM said reports of his detention were not confirmed. His flex is the spending, not the income. At a March 2024 casino stream, T-Zh reported, rapper Morgenshtern "received a million dollars for taking part and another $150,000 for setting the record." T-Zh's estimate of Mellstroy's own income, "tens of millions of rubles a month," stays an estimate.

Andrei Burim

Ambassador

Mellstroy Casino, Cyprus. Verticals: Betting, iGaming, Esports, Influence. Traffic: Influence.

Profile

17. Jeremy "Shoemoney" Schoemaker: 1 month of AdSense on 1 cheque

Jeremy Schoemaker, bald, in a dark T-shirt and a conference lanyard, speaking on a Facebook advertising panel at Affiliate Summit East in August 2009, with another panelist beside him.

Schoemaker on a Facebook ads panel at Affiliate Summit East, August 2009. Photo: Affiliate Summit, CC BY 2.0, via Wikimedia Commons.

  • The receipt: a Google AdSense cheque for about $133,000 for 1 month of clicks. Slate gave it as $132,994.97 in 2008; ABC News gave $132,942 in 2009. Press.
  • How traffic paid: blog and search traffic monetized through AdSense and affiliate programs. In 2007 he sold his majority stake in AuctionAds, an eBay affiliate tool, to MediaWhiz. TechCrunch: "The price was not disclosed." The "$17 million" figure you'll find online comes from Wikipedia, whose footnote points to this TechCrunch piece, the one that gives no price. We don't use it.
  • The flex: the photo itself. He posed with the cheque, and it became one of the best-known images in affiliate marketing.
Jeremy Schoemaker holding up a Google Inc. cheque dated September 27, 2005, for USD 132,994.97, watermarked ShoeMoney, from his 2007 blog post The Adsense Check for $132,994.97.

The cheque photo as Schoemaker posted it on shoemoney.com in November 2007 (Wayback Machine copy). In the same post he wrote that "atleast 130k was profit."

The twist: the photo got away from him. ABC News reported in 2009 that scam "work from home" ads used his picture with the cheque to sell get-rich-quick kits, and he spent "tens of thousands of dollars in legal fees" fighting them. It's the original affiliate flex and the original lesson about it: once a screenshot of your money is public, it works for whoever uses it next.

Off the ladder: the self-reported millionaires

Some of the most quoted earners in affiliate marketing publish their own numbers. That's more than most do, and it's still a self-claim:

  • Pat Flynn, Smart Passive Income: $97,865.41 gross and $79,927.81 net in September 2014, including $36,150 from a single hosting affiliate program, per his own income report.
  • John Chow: from $353 a month to "an annual run rate of $300,000" from his blog, about $25,000 a month, Entrepreneur reported in 2008. The blog doubles as the flex: in January 2013 he wrote up a race in a $300,000 Ferrari 458 Italia around the Las Vegas Speedway during Affiliate Summit West, against Shoemoney among others. "Shoemoney beat me by half a second."
  • The top media buying teams: "more than $1 million a month," per a former media buyer, now a gaming-company founder, quoted by Forbes Ukraine. It's plausible, unverifiable, and exactly the kind of number this list was built to avoid.
Pat Flynn's income report for September 2014, a Google Sheet embedded in his blog post: net earnings $79,927.81, gross earnings $97,865.41, affiliate earnings $59,894.46, including Bluehost $36,150.00, LeadPages $6,770.02, Ramit Sethi's Earn 1K program $3,545.00 and Long Tail Pro $2,793.84, next to the previous month's figures.
John Chow's blog post of January 18, 2013, Super Affiliate Racing at Affiliate Summit West: he writes that dk and Ryan Niddel of All Phase Hosting set him up to drive a $300,000 Ferrari 458 Italia around the Las Vegas Speedway, invited Shoemoney and a few readers, and gave 15 guests keys to over $2 million worth of Ferrari and Lamborghini supercars; below, Chow and guests on the team bus.

If a number exists only in the earner's own post, treat it like any other unverified case: as marketing. We wrote a whole piece on why case studies don't reflect reality, and the logic is the same for income screenshots. A Lamborghini in a course ad is a fake guru's marketing expense, not a receipt.

The flex ledger: what they owned and where it ended up

Name

Cars, jets, boats

Watches

Property

Status as of October 2026

Markus Frind

BMW 3-series (2009)

Not on record

Not on record

No legal issues

Shawn Hogan

Private jet credits from eBay

Not on record

Not on record

Convicted, served 5 months

Glenn Arcaro

Not on record

Precious metals storage

Not on record

Convicted, 38 months

Oleksandr Slobozhenko

18+ cars per his post; 8 vehicles arrested by the BEB

Not on record

Kyiv apartments arrested

Suspect, wanted

Brazil's Jackpot couple

15 cars and motorbikes

Not on record

28 properties, 2 guesthouses

Investigated, not arrested

Doni Salmanan

Porsche 911, Lamborghini Huracan, 4 more cars, 18 motorcycles

Not on record

2 houses, 2 plots

Convicted, 8 years, on parole

Indra Kenz

Ferrari California, Tesla Model 3

12, incl. 4 Richard Mille

Houses, land, a cafe, a bar

Convicted, 10 years, on parole

The acai affiliates

A BMW, a truck, a boat

Not on record

Lien on a home

FTC settlements, 2012

Oleg Nikolaenko

Arrested at a car show

Not on record

Not on record

Arrested in the US, 2010

Anurag Dwivedi

Lamborghini Urus, Defender, BMW Z4, 3 more

Not on record

Dubai property, per the ED

Under investigation

Put the columns side by side and the trend is hard to miss. The richest names on this list (Frind, Lam, Pearson, Kelly) left almost no flex on record. The flashiest ones are visible mainly because a police inventory or a court ruling listed their things. And the things rarely stayed with them: Salmanan's cars went to the state, Kenz's assets went to the victims (barely), and Arcaro's crypto was sold off by the government.

Why the richest media buyers aren't on this list

Because the money that buys traffic doesn't publish. A profitable media buyer has every reason to stay quiet: a public win attracts copycats to the offer, the source and the creatives, and in gambling it attracts regulators too. Media buying teams are mostly private and unlisted, so there is no SEC filing to read.

That leaves 3 ways a media buyer's wealth becomes public: a sale (TRIONIKA, and Forbes' experts called it the first public deal in the market), a scandal (Slobozhenko, the Indonesian and Brazilian promoters), or a post. Posts are self-claims, and we didn't rank them. So when someone tells you the richest affiliate on earth drives a Lamborghini, ask them where the receipt is. In our data, it usually sits in a seizure list.

Owners of the networks those buyers work with are another story. Several are public companies with shareholder registers, and they make up the affiliate network owners rich list.

Questions and answers

Who is the richest affiliate marketer in the world?

No one can name 1 with proof. The biggest documented receipt we found belongs to Markus Frind: $575M for PlentyOfFish, which earned much of its revenue from ads on its own traffic. Among pure commission earners, Shawn Hogan's $28M from eBay and Glenn Arcaro's $24M+ from BitConnect referrals are the largest we found on record.

Who is the richest media buyer?

There's no filing to tell. The only priced media buying team deal we found is TRIONIKA's, estimated at $10-20M in 2022. The largest figure tied to a media buyer is the more than 1B UAH in crypto income Ukraine's BEB alleges against Traffic Devils founder Oleksandr Slobozhenko. He's a suspect, not convicted.

How much do top affiliates earn per month?

Documented examples: Indonesian prosecutors put Doni Salmanan at about Rp 3bn a month (some $200,000) from 5% of deposits, and Shoemoney's famous AdSense cheque paid about $133,000 for 1 month. Self-reported: Pat Flynn's $97,865 in September 2014. Insiders claim the top media buying teams make over $1M a month, but nobody has shown the receipts.

Are celebrity net worth sites accurate for affiliate marketers?

Not that we could check. They publish a number with no filing, court record or deal behind it, and many generate one for anyone with a public profile. We didn't use any of them. Every figure in this article links to the document or newspaper it came from.

Why do so many rich affiliates end up in court?

Not all do: Frind, Lam, Kelly and Pearson didn't. The visible ones often promoted binary options, unlicensed casinos or deceptive offers. Their flex posts doubled as their marketing, and prosecutors in Indonesia cited exactly that. The product, not the affiliate model, decides whether the cars end up in a seizure list.

Author’s conclusion

I set out to find the richest people this trade has produced and ended up reading seizure lists. That's the honest result. The biggest verified fortunes came from boring exits: a dating site, a review site, a voucher site, a points blog. Their owners mostly kept quiet. The loudest flex in this list (3 Lamborghinis, a Ferrari, 4 Richard Milles, a Lamborghini Urus) belongs to people whose assets were later listed by prosecutors, or who are still on a wanted list.

My take: if you want the Lamborghini, study Frind, not the Instagram accounts. Pick traffic you can sell for years, offers that won't put you in a police inventory, and a business someone would buy. And when a "millionaire affiliate" shows you a car, ask where the receipt is. The ones who have one rarely need to show it.

Lu Discover, Editor-in-chief

Sources for this article

  1. sec.gov — Match Group, Form S-1 registration statement (2015): PlentyOfFish stock purchase agreement for $575.0 million, shareholders, PlentyOfFish income statements
  2. web.archive.org — Markus Frind, The Paradigm Shift: Small Companies & Google Adsense is the future, a Google cheque for CAD 901,733.84 covering 2 months (June 7, 2006; Wayback Machine copy of January 5, 2007)
  3. vanmag.com — Vancouver Magazine, "Sex and Dating in Vancouver" (December 2, 2009): Frind's Google cheque photo, BMW 3-series, quote on expensive things
  4. m.thepaper.cn — The Paper: Hangzhou tax bureau notice and Q&A on Huang Wei (Viya), CNY 1.341 billion, commission income, Article 201 (December 20, 2021)
  5. chinanews.com.cn — China News Service: the Viya tax evasion case notice (December 20, 2021)
  6. irs.gov — IRS-CI: almost $57 million in seized cryptocurrency being sold for victims of BitConnect fraud (November 16, 2021)
  7. irs.gov — IRS-CI: BitConnect director and promoter pleads guilty, $24 million, as much as 15% of Lending Program investments (September 1, 2021)
  8. irs.gov — IRS-CI: Arcaro sentenced to 38 months; offshore accounts, precious metals, foreign passports (September 16, 2022)
  9. techcrunch.com — TechCrunch: Monitise acquires Markco Media, owner of MyVoucherCodes, for up to £55 million in shares (June 26, 2014)
  10. finance.yahoo.com — Business Insider via Yahoo Finance: how eBay worked with the FBI against its top affiliate, $28 million in commissions, private jet credits (May 3, 2013)
  11. martech.org — Search Engine Land/MarTech: top eBay affiliate Shawn Hogan sentenced to 5 months for wire fraud (May 2, 2014)
  12. justice.gov — US Attorney, N.D. California: Brian Dunning sentenced to 15 months, $5.2 million in commissions (2014)
  13. techcrunch.com — TechCrunch: The New York Times acquires The Wirecutter, sites founded by former Gizmodo editor Brian Lam, Recode reports a price of more than $30 million (October 24, 2016)
  14. sec.gov — The New York Times Company, 2016 annual report on Form 10-K: The Wirecutter and The Sweethome acquired for $25.0 million, affiliate referral revenue
  15. forbes.ua — Forbes Ukraine: Traffic Devils founder Slobozhenko, $3.5M car fleet, Instagram post of April 12, 2024 (June 17, 2024)
  16. forbes.ua — Forbes Ukraine news: BEB case, 213M UAH, over 1B UAH income, 90% of revenue from gambling (August 16, 2024)
  17. pravda.com.ua — Ukrainska Pravda: BEB notice of suspicion, 8 vehicles and real estate arrested (August 16, 2024)
  18. focus.ua — Focus: court orders detention, Slobozhenko on the wanted list (September 2, 2024)
  19. dengi.ua — Dengi.ua: supercar purchases, McLaren 720S Spider at about $300,000 (September 19, 2024)
  20. dou.ua — DOU: Slobozhenko's video on taxes and 20M UAH to the Defense Forces (May 1, 2025)
  21. bank.gov.ua — National Bank of Ukraine: official USD rate of 41.1382 UAH on August 16, 2024
  22. opovo.com.br — O Povo: Operation Jackpot, R$130 million moved, R$117 million blocked, 15 vehicles, 28 properties, pay per sign-up and share of losses (February 18, 2025)
  23. infomoney.com.br — InfoMoney: Operation Desfortuna against tigrinho influencers, R$40 million moved (August 7, 2025)
  24. iclnoticias.com.br — ICL Notícias citing Folha de S.Paulo: Virginia Fonseca's R$40 million contract and R$24 million bonus clause (May 30, 2025)
  25. www12.senado.leg.br — Agência Senado: CPI das Bets rejects final report 4-3 (June 12, 2025)
  26. skift.com — Skift: travel blogs and the credit-card referral wave, The Points Guy sold to Bankrate for an estimated $20 million (August 3, 2020)
  27. forbes.ua — Forbes Ukraine: Parimatch shareholders' fund buys media buying company TRIONIKA, a $10-20M deal (January 18, 2022)
  28. inp.polri.go.id — Indonesian National Police: IDR 64 billion in Doni Salmanan's assets seized, including a Porsche and a Lamborghini (March 21, 2022)
  29. detik.com — detikJabar: prosecutor says Doni Salmanan earned Rp 40 billion as an affiliate, 5% of each deposit (July 5, 2022)
  30. news.republika.co.id — Republika: Doni Salmanan sentenced to 4 years for spreading false information under the ITE law, money laundering not proven (December 15, 2022)
  31. jabar.antaranews.com — Antara: Bandung High Court raises Doni Salmanan's sentence to 8 years (February 2023)
  32. detik.com — detikJabar: Doni Salmanan case chronology, 8 years on appeal, parole from April 6, 2026 (April 9, 2026)
  33. nasional.kontan.co.id — Kontan: list of Indra Kenz assets seized by Bareskrim, Rp 43.5 billion of Rp 57.2 billion (March 11, 2022)
  34. kompas.tv — Kompas TV: police seize 12 luxury watches and Rp 1.6 billion from Indra Kenz (May 2022)
  35. kompas.tv — Kompas TV: Banten High Court ruling, Indra Kenz assets returned to victims (January 12, 2023)
  36. kompas.com — Kompas: Indra Kenz's case review rejected, 10 years stands (December 15, 2025)
  37. rctiplus.com — RCTI+/iNews: Indra Kenz on parole since September 24, 2026 (September 26, 2026)
  38. news.detik.com — detikNews: Indra Kenz victims' compensation, Rp 402 million reached 144 victims (September 30, 2026)
  39. ftc.gov — FTC: 6 operators of fake news sites for acai berry products settle, judgments equal to commissions (January 25, 2012)
  40. krebsonsecurity.com — KrebsOnSecurity: FBI identifies Mega-D spam kingpin, $467,000 in affiliate commissions, arrest after a Las Vegas car show (December 1, 2010)
  41. enforcementdirectorate.gov.in — Enforcement Directorate: searches and seizures in the Anurag Dwivedi case (January 5, 2026)
  42. enforcementdirectorate.gov.in — Enforcement Directorate: provisional attachment of Rs 11.14 crore in the 1xBet case (November 6, 2025)
  43. tribuneindia.com — The Tribune: ED attaches Rs 11.14 crore of assets of Dhawan and Raina, Raina's mutual funds and Dhawan's property, endorsements of 1xBet through surrogates (November 6, 2025)
  44. zakon.kz — Zakon.kz: AFM on Kaisar Kamza, Pinco links and promo code, 182,736 USDT frozen (January 14, 2026)
  45. zakon.kz — Zakon.kz: Kamza returned to Kazakhstan, almost $200,000 to his wallet, 106 billion tenge group turnover (August 6, 2026)
  46. informburo.kz — Informburo: AFM says Mellstroy's detention is not confirmed (October 1, 2026)
  47. t-j.ru — T-Zh: who is Mellstroy, the March 2024 stream with Morgenshtern and income estimate (March 22, 2024)
  48. web.archive.org — Jeremy Schoemaker: The Adsense Check for $132,994.97, the cheque photo and "atleast 130k was profit" (November 4, 2007; Wayback Machine copy of May 13, 2008)
  49. abcnews.com — ABC News: Schoemaker's $132,942 Google cheque photo used in scam ads (September 4, 2009)
  50. en.wikipedia.org — Wikipedia: Jeremy Schoemaker, citing Slate (October 1, 2008) for the $132,994.97 cheque
  51. techcrunch.com — TechCrunch: MediaWhiz buys AuctionAds, price not disclosed (July 27, 2007)
  52. smartpassiveincome.com — Pat Flynn: My September 2014 Monthly Income Report, gross $97,865.41, net $79,927.81, Bluehost $36,150 (November 14, 2014)
  53. entrepreneur.com — Entrepreneur: Blogging for Dollars, John Chow's income (February 1, 2008)
  54. johnchow.com — John Chow: Super Affiliate Racing at Affiliate Summit West, a $300,000 Ferrari 458 Italia, Shoemoney wins by half a second (January 18, 2013)
  55. commons.wikimedia.org — Photo of Brian Lam by Christopher Michel, CC BY 2.0 (2014)
  56. commons.wikimedia.org — Photo of Virginia Fonseca at the CPI das Bets by Edilson Rodrigues/Agência Senado, CC BY 2.0 (May 13, 2025)
  57. commons.wikimedia.org — Booking photo of Oleg Nikolaenko, US Marshals Service, public domain (November 2010)
  58. commons.wikimedia.org — Photo of Jeremy Schoemaker at Affiliate Summit East by Affiliate Summit, CC BY 2.0 (August 10, 2009)
  59. instagram.com — Brian Kelly's Instagram account @briankelly (viewed November 12, 2026)
  60. instagram.com — Doni Salmanan's Instagram account @donisalmanan (viewed November 12, 2026)
  61. instagram.com — Kaisar Kamza's Instagram account @qais_arr, named by the AFM (viewed November 12, 2026)
  62. youtube.com — Indra Kenz's channel iKenz: UMUR 25 TAHUN BISA BELI SUPER CAR FERRARI, KOK BISA SIH? (May 18, 2021)
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