Glossary
Offer
A product or service an advertiser pays affiliates to promote, with the terms attached: the action that is paid, the payout, the GEOs, the allowed traffic, the cap. An affiliate chooses offers the way a store chooses stock.
An offer card in a network lists everything a campaign needs to know: what the user must do, how much it pays, where it runs, which traffic types are banned, how leads are validated and how long the hold is. Read the whole card; the restrictions are where money is lost.
Offers are grouped by vertical (nutra, iGaming, dating, finance) and by payout model (CPA, CPL, CPS, RevShare). The same product is often available at several networks with different payouts and different call centers.
Related terms: Vertical, Payout, Cap, Affiliate network, Private offers.