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Moloco — traffic source: rating and member reviews
Performance advertising platform that bids in real time on in-app and connected-TV inventory outside the large closed platforms, with a second product for retail media.
| GEOs | WorldwideWorldwide |
|---|---|
| Pricing models | CPA |
| Verticals | Gambling, Betting, Finance, E-commerce |
| Publisher program | Yes — program page |
| Founded | 2013 |
|---|---|
| Website | moloco.com |
| Socials | |
| In our catalog since | Sep 22, 2026 |
About Moloco
Moloco is an advertising company founded in 2013 by machine learning engineers; the name is short for Machine Learning Company. It runs two businesses on one bidding system: Moloco Ads for app and connected-TV advertisers, and Moloco Commerce Media for retailers and marketplaces that sell ads on their own storefronts.
Buyers run user acquisition, re-engagement and connected-TV campaigns against inventory reached across independent apps rather than the walled gardens. The company states reach of more than two billion daily active users across about 2.9 million apps in 230 countries and territories, and says over 90% of spend on Moloco Ads goes to lower-funnel CPA and ROAS goals.
Industry pages cover mobile gaming, finance, on-demand services, agencies, and iGaming, sports and prediction markets. App publishers can open their inventory to the same demand through the Moloco SDK. There is no self-serve sign-up published: buying starts with the contact form on the site.
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