TrafficStars — traffic source: rating and member reviews

TrafficStars was founded in August 2014 and runs both sides of an ad exchange: advertisers buy inventory, publishers monetise their sites. The company works from offices in Limassol and Barcelona with a staff of about 80, and reports over 10 billion daily impressions and reach in more than 200 countries.

Buyers can run banners in the standard sizes, native widgets priced per thousand views, video pre-roll and an instant-message video slider, classic push and in-page push, full-page interstitials and popunders, on desktop and mobile. Pricing models are CPM, CPC and CPA, with a dynamic CPM and an RTB system added in 2017; the platform includes an optimiser and autobidder, retargeting, postback tracking and an API. Opening an account is free, but an advertiser prefunds it before the first campaign runs; the network's own guidance suggests about $500 for a first test and at least $50 for a test CPA campaign.

The site groups its inventory by vertical - dating, iGaming, forex and nutra, alongside adult advertising - and runs a separate publisher side with a compliance team, personal managers and payment terms set out in the FAQ.