Glossary
Publisher
An affiliate who monetizes an audience they own: a content site, a YouTube channel, a newsletter, a Telegram channel. Publishers place ads and affiliate links; media buyers buy traffic.
Also called: webmaster, site owner.
The word comes from ad networks, where the two sides are advertisers and publishers. In affiliate networks any partner may be called a publisher, whether they run a site or buy pops.
In CIS networks the same account is called a webmaster, a word that stuck from the days when every affiliate had a site.
Related terms: Affiliate, Organic traffic, Native advertising.