Glossary
Dating
Offers of dating sites and apps, mainstream or adult, paid per registration (SOI or DOI), per confirmed profile or per subscription. One of the largest and oldest verticals, with traffic on every source that allows it.
Also called: dating offers.
Mainstream dating pays per registration and lives on social, push and native traffic with clean creatives. Adult dating pays more per lead and runs on adult networks, pops and push. Both sell the same thing: a profile that might lead to a subscription.
Dating advertisers judge traffic by what registrations do next, so incentive traffic and fake profiles are cut fast. Creatives are about the person, not the product.