Glossary
Retargeting
Showing ads to people who already visited your page or interacted with your ad, using a pixel or an audience list. Cheaper and better converting than cold traffic; limited by the size of the audience you can collect.
Also called: remarketing.
The pixel on your lander builds an audience of visitors; the platform lets you target only them. A visitor who read the pre-lander and left is worth a second ad more than a stranger is worth a first one.
For affiliates retargeting works best on longer funnels and higher payouts: finance, subscriptions, iGaming. On a cheap single-page nutra offer the audience is small and the second impression rarely pays.