Glossary
Nutra
Health and beauty products sold with a story: weight loss, joint pain, potency, skin, diabetes supplements, detox. The biggest cash-on-delivery vertical in Tier-2 and Tier-3 and a trial vertical in Tier-1. Grey by nature: medical claims are banned in ads.
Also called: nutraceuticals, health offers, supplements.
A nutra funnel is a pre-lander with a story (a doctor, a survivor, a before-and-after), a lander with a discount and a phone field, a call center that confirms and upsells, and a courier who collects cash. The affiliate is paid per approved order.
The creatives cannot say what the product does, so the pre-lander does. Approval rates, call-center quality and courier reliability differ by GEO and decide the economics as much as the traffic does.
Networks specializing in nutra run their own call centers and offer the same products across dozens of GEOs.
Related terms: Cash on delivery, CPO, Pre-lander, Trial, Approval rate.