Glossary
Gambling
Online casinos, slots, poker and lotteries. Paid per first deposit (CPA), as a share of net gaming revenue (RevShare) or both (hybrid). The highest payouts in affiliate marketing, licensed in some GEOs and banned in others, and a whole industry of apps, cloaking and conferences around it.
Also called: iGaming, casino offers.
An iGaming offer pays when a player deposits: $50 to $500 per first deposit depending on the GEO, or 30–50% of what the casino makes from the player for life. Advertisers check that players are real and keep playing, and set baselines: a minimum deposit, a number of bets.
Traffic comes from everywhere the ads can get through: social via apps and cloaking, search where licensed, push and pops, streamers, SEO sites. The vertical has its own networks, its own conferences and its own regulators.
Related terms: Deposit, RevShare, Hybrid, iGaming app, Betting.