Glossary
Sweepstakes
Offers where the user enters to win a prize (a phone, a gift card, a car) by leaving an email or a phone number, or by entering card details for a trial. Paid per lead (SOI, DOI) or per card submit. The universal offer for cheap traffic.
Also called: sweeps, prize offers.
Sweepstakes convert on anything: pops, push, in-app, even social with the right creative. A spin-to-win, a question, a form. The email leads are sold on or mailed offers; the card-submit versions convert into subscriptions.
The line between a sweepstake and a scam is the disclosure: real prizes, visible terms, honest creatives. Networks specializing in sweeps pay per lead by GEO and traffic type, with strict rules on incentive traffic.