Glossary
Adult
Offers and traffic sources with sexual or explicit content: adult dating, cam sites, enhancement products, adult sites as placements. Mainstream platforms ban it; specialized networks live on it.
Also called: 18+.
Adult is both a vertical (what is sold: dating, cams, toys, enhancement) and a traffic type (where the ads run: adult sites, adult ad networks, pops and banners on explicit pages). The two often go together but not always; a mainstream dating offer can be run on adult traffic.
The rules are strict everywhere outside adult networks. Meta, Google and TikTok reject the creatives, and payment processors watch the merchants. Inside the niche, traffic is cheap, volumes are large and competition is about creatives and pre-landers.
Related terms: Dating, Vertical, Teaser network.