Glossary
Traffic monetization
Turning visitors into revenue: sending them to offers, showing them ads or selling them a product. For a media buyer, monetization is the payout the offer sends back for the traffic bought.
Also called: monetize traffic.
A publisher monetizes an audience by placing ads on the site or linking to offers. A media buyer monetizes bought traffic by sending it to an offer whose payout exceeds the cost per click.
Every campaign is a monetization question: is the value of this traffic, on this offer, higher than what it costs to buy?
Related terms: Media buying, Offer, EPC.