Glossary
RevShare
Payment as a percentage of what the advertiser earns from your users, for as long as they stay: 30–50% of a casino's net revenue from your players, a share of subscription payments. Slow to start, and can pay for years.
Also called: revenue share, rev share.
A CPA deal pays once; RevShare pays every month the user pays. On a good player it beats CPA many times over; on a player who wins or churns it pays nothing. The model rewards traffic that stays and punishes traffic that just converts.
Read the definition of revenue: net gaming revenue after bonuses and fees, with or without negative carryover between months. Hybrid deals combine a smaller CPA with a smaller RevShare.