Glossary
Affiliate
The person or company that sends traffic to an offer and is paid for the results. Affiliates own an audience or buy traffic; networks and advertisers are their counterparties.
Also called: partner, publisher, webmaster (CIS).
In network dashboards the affiliate is a partner account with an ID that goes into every link. Behind it can be a single media buyer, a content site, a team of forty buyers or an agency.
In CIS markets the same person is called a webmaster or an arbitrager; in English network-speak, a publisher or a partner. Media buyer is the job title for someone who buys paid traffic.
Related terms: Media buyer, Publisher, Media buying team, Affiliate network.