Glossary
CPO
A fixed payout per confirmed order: the call center approves it, the affiliate is paid, whether or not the parcel is delivered and paid for. The usual model of cash-on-delivery goods and nutra.
Also called: cost per order.
CPO is the affiliate-friendly cousin of CPS. The advertiser takes the delivery risk; the affiliate gets paid on approval. In return, approval is where the advertiser protects itself: the call center rejects orders it cannot confirm.
Typical CPO offers pay a fixed amount per GEO and product, with a higher rate for affiliates whose orders are delivered and paid at a good rate.
Related terms: CPS, Cash on delivery, Approval rate, Goods offers.