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aliencpa

Glossary

Cash on delivery

The customer pays the courier when the parcel arrives, not at checkout. The dominant model for physical goods and nutra in Tier-2 and Tier-3 GEOs, where card payment online is not the habit. Converts well, gets refused at the door.

Also called: COD.

COD removes the risk from the buyer, which is why a lander with a phone field and a promise to pay later converts. The advertiser carries the risk: the call center confirms every order, and a share of parcels still comes back unpaid. That share is priced into the payout.

Affiliates are paid on approval (CPO), not on delivery, in most COD offers; the better ones pay a bonus for a high buyout rate.

Related terms: CPO, Call center, Goods offers, Nutra.