Glossary
Betting
Bookmaker offers: sports bets, esports, virtual sports. Paid like casino offers, per first deposit or as RevShare, with the calendar of matches setting the rhythm. Licensed and advertised openly in many GEOs, banned in others.
Also called: sports betting, bookmaker offers.
Betting shares its economics with gambling and adds a schedule: traffic converts before big matches and dies during the off-season. Creatives are about the event and the odds, and many bookmakers are licensed advertisers on search and social in their GEOs.
Apps are common as landers, and RevShare is worth more in betting than in casino because a bettor who stays is worth years of margin.