Glossary
Gaming offers
Offers for games on mobile and desktop, paid per install, per registration or per in-game event such as reaching a level or making a purchase. Broad audience, mainstream creatives, tight quality rules after the install.
Also called: games, game installs.
Game advertisers buy installs everywhere: in-app networks, social, video, push. The payout is small per install and larger per event, and advertisers watch retention: installs that never open the game are cut.
Not to be confused with iGaming, which is gambling. Gaming is entertainment; the creatives show gameplay and the traffic is as white as it gets.
Related terms: Install offers, CPI, In-app advertising.