Glossary
Teaser network
An ad network built around teasers: small image-and-headline cards placed in widgets on publisher sites. Cheap clicks, loose moderation, strong in CIS and Tier-3; the ancestor of today's native networks.
Also called: teaser ads network.
Teaser networks were where curiosity marketing was born: shock pictures, celebrity secrets, miracle cures. Many still allow adult and nutra angles that native networks in Tier-1 do not.
They sell by click, by GEO and by category, with blacklists of placements as the main optimization. Traffic is real but the audience is older, cheaper and slower to convert.
Related terms: Teaser, Native advertising, Ad network, Blacklist.