Glossary
Push network
An ad network that sells clicks on push notifications, from a subscriber base its publishers collected. Auction pricing, targeting by GEO, device, OS and subscriber age, a low minimum deposit. Where many media buyers start.
Also called: push ad network.
The network's publishers collect push subscribers on their sites; the network sends your notifications to them and charges per click. Bids start at a cent or two. Targeting includes how long ago the subscriber signed up, which matters more than most settings.
Push networks also sell in-page push (for iOS), and many have added pops, native and calendar formats. The catalog of traffic sources on this site lists them with their formats and minimum deposits.
Related terms: Push notifications, Ad network, Bid, Push subscription.