Paid traffic: guides, analytics and interviews

Guides to traffic sources, analytics and interviews for affiliates: how to set up ads, make creatives and read the numbers.

Photo collage: a young media buyer with a phone points at widgets with four ad thumbnails and a trophy, an A/B check and cross, a funnel and a rising chart

Guide

Creative Testing for Affiliates: A Broad-to-Narrow Framework That Saves Budget

Creative testing for affiliates in 3 layers: test big concepts first (one per ad set in a CBO campaign), then hooks and visuals of the winner, then copy and CTA. Pre-screen ideas with spy tools and organic posts before paying. Scale by duplicating the winner, not by 10x budgets.