RollerAds — traffic source: rating and member reviews

RollerAds is an advertising network with a self-serve platform, an in-house anti-fraud system and its own optimisation algorithms. The site gives 20,000+ direct publishers, 60,000+ advertisers, 7B+ daily impressions and 10M+ daily clicks.

Four formats are sold: push notifications; OnClick, the network's name for popunders, which needs no creative; Direct Click, which opens like a pop-up when a user clicks an internal link on a publisher site; and In-Page Push, which appears in the browser while a user is on a page and reaches macOS and iOS users that classic push cannot. Push is charged per click and OnClick per mille.

Targeting covers IP range, traffic quality, country, region and city, mobile carrier, connection type, subscription age, browser type, version and language, platform, operating system, zone whitelists and blacklists and day and time. The minimum deposit is $50, paid by wire transfer, credit card, Capitalist, Paxum or PayPal. Publishers monetise through a separate section of the site, which also keeps domains and offers pages.