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Glossary

CPA network

An affiliate network that pays per action: sale, lead, install, deposit. It aggregates offers from many advertisers, tracks conversions and pays affiliates on a schedule.

The network sits between advertisers and affiliates. Advertisers get one place to publish offers and one bill; affiliates get hundreds of offers, one tracking system and one payout. The network keeps a margin between what the advertiser pays and what the affiliate receives.

Most networks specialize: nutra, iGaming, dating, finance, mobile. Their reputation is mostly about paying on time and not shaving.

Related terms: Affiliate network, CPA, Payout, Shaving.