traffic source
TikTok for Business — traffic source: rating and member reviews
TikTok's own advertising platform, where a media buyer runs in-feed video campaigns through TikTok Ads Manager across TikTok's family of apps.
| Ad formats | Social, Video |
|---|---|
| GEOs | WorldwideWorldwide |
| Publisher program | No |
| Website | ads.tiktok.com |
|---|---|
| In our catalog since | Sep 22, 2026 |
About TikTok for Business
TikTok for Business is the advertising side of TikTok. Campaigns are created in TikTok Ads Manager, where the buyer picks an objective, an audience and a placement across the apps TikTok sells inventory on, and the ads run as full-screen, sound-on video in the feed.
Targeting covers demographics, interests, behaviour and device, plus custom and lookalike audiences built from the advertiser's own data. Budgets are set per day or for the lifetime of the campaign, with Lowest Cost and Cost Cap bidding; TikTok's recommended daily budget for an ad group is $30 in North America and EMEA and $20 in APAC. Measurement, creative tools and a Business Center for managing several accounts sit in the same platform.
An account is opened on the Ads Manager signup page and confirmed by a code sent to email or phone; payment details are added before the first ad goes live. TikTok also runs a help centre, free courses in TikTok Academy and a directory of marketing partners for buyers who want help with setup.
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