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Snapchat — traffic source: rating and member reviews

Snapchat's own advertising side, where a media buyer runs full-screen image and video campaigns inside the app through Snapchat Ads Manager.

Average rating 4.0 out of 5

Average of the editors’ score and user reviews How the rating works. The editors’ score and the users’ score count equally. The users’ score combines reviews from aliencpa members and ratings quoted from other sites, such as Trustpilot or Reddit. A member review counts 5 times as much as a rating from another site.

Editors
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Users
4.010 reviews from other sites
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Traffic
Ad formatsSocial, Video
GEOsWorldwideWorldwide
Publisher programNo
Company and contacts
Websiteforbusiness.snapchat.com
In our catalog sinceSep 22, 2026

About Snapchat

Snapchat for Business is the advertising side of the Snapchat app. A campaign is built in Snapchat Ads Manager around an objective such as app installs, online sales, sales in a connected Shopify store, lead generation or awareness, and runs on the app's own surfaces. The figures the site publishes are 946 million monthly active users, half of them over 25, and more than 30 app opens a day per user.

The formats are Sponsored Snaps delivered into the Chat tab, single image or video ads, Story Ads, Collection Ads, Commercials and AR lenses and filters. Budgets are set per day or for the lifetime of a campaign and can be started and stopped at any time; the smallest daily spend is $5, while the platform recommends $20-50 a day so a campaign gets through the exploration phase its system uses to find responsive users, and new accounts are offered $75 in ad credit.

Targeting options, the Snap Pixel, measurement guides, a certification course, webinars and a partner hub for agencies and technology partners sit in the same account. Buying is self-serve after signup, and larger advertisers can request a meeting with the sales team instead.

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The facts above come from public sources and the company itself. Member reviews below are open: if you worked with Snapchat, tell others how it went.

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Snapchat reviews around the web

Public reviews from G2 and Trustpilot. Their ratings count toward the users’ score with less weight than member reviews.

  • Favour G.
    Versatile for Media Creation, Needs Better Security I like using Snapchat to take videos and pictures because it allows me to make both long and short videos. I love the ability to cut and edit my videos exactly how I want, selecting specific sections from a full video. Snapchat's different filters are great, especially ones that smooth out your face or add funny effects, making it fun to match how I'm feeling that day. I also appreciate that I can make videos without having to hold the device the whole time. Connecting with celebrities and finding content like nail art designs that interest me is another big plus. I'd say Snapchat could be a lot more secure. I think sometimes it's scary knowing that things can just be lost or could just be uploaded or taken viral sort of. Snapchat helps me make short videos easily by allowing me to cut and trim them how I like. I also love connecting with people and exploring interests like nail art designs.
  • Sabika M.
    Top-Notch Privacy, Fun Filters, and Great Value on Snapchat What I like most about Snapchat is its filters and user interface. Its performance and privacy are top-notch, and the Snapchat premium prices are also very low compared to other social media apps. Customer support is well behaved too. The My AI feature is very funny, and overall the privacy is on the next level. Sometimes I'm unable to upload stories and snaps. Also, when I post a story about cars, Snapchat takes it down, and then I don't get any views on that story. That's what I dislike about Snapchat. I can chat with as many friends by creating a group and its user friendly UI is very good i can call and facetime with my friends and family and i can connect with people form all over the world
  • FAITH M.
    Easy to Use, Fun Filters, but Navigation Needs Improvement I use Snapchat mostly to connect with friends easily, chat, and network. I use it to take quality pictures and videos. It helps create memories of pictures and videos taken years back. It's less time-consuming, easy to use, and not a costly application. I love the different filter options when taking videos and pictures. They make the pictures look more appealing and interesting to us. The initial setup was very easy, only requiring a few steps and details. Finding chats, stories and other memories is somehow chaotic for beginners. I use Snapchat to connect with friends, chat, and network. It helps create lasting memories with quality pictures and videos from years back, and the filter options make them more appealing. It's easy to use, not time-consuming, and affordable.

About these reviews. We gather them from public pages so you can see how Snapchat is rated outside aliencpa. We take the latest reviews from each source, without picking them by tone. Each is quoted in full, word for word, and translated into English where marked; the source icon links to the original. We don’t verify them, and our editorial policy doesn’t cover them. Their ratings count toward the users’ score, but member reviews from aliencpa readers always weigh more and come first. Worked with Snapchat? Write a member review.

Snapchat is listed in our traffic source catalog. Paid packages can pin a card and extend it; they never buy a rating, a review or a verdict.