Glossary
Social traffic
Visitors from social platforms, paid or organic: Meta, TikTok, Instagram, Snapchat, X, Reddit, Pinterest, and the communities and channels on them. The largest audiences and the strictest ad reviews.
Also called: SMM, social media traffic, SM.
Paid social is the main source of white and grey affiliate traffic: precise targeting, huge volume, expensive accounts. Organic social is a publisher's game: a page, a channel, a community that trusts you.
SMM as a discipline is the organic side: content, community, influencer deals. Media buyers use the paid side and call it by the platform's name.
Related terms: Paid traffic, Organic traffic, Account farming, Messenger traffic.