Glossary
SMS traffic
Sending offers by text message to a phone list. Works for local services, finance and e-commerce with your own opt-in base; spam and often illegal with a bought one. Regulated in most GEOs.
Also called: SMS marketing, SMS campaigns.
SMS gets opened. That is the whole argument, and the reason regulators watch it: consent rules, sender registration and opt-out requirements exist almost everywhere. With a base of people who asked for messages, SMS is a strong reactivation channel for leads and customers.
Buying or scraping phone numbers and blasting them is not media buying; it is the fastest way to a fine and a blocked sender.
Related terms: Email marketing, Lead generation, Messenger traffic.