Glossary
Shock content
Creatives built to disgust or alarm: parasites, wounds, skin conditions, disaster. They stop the scroll and drive clicks to nutra and health offers, and are banned everywhere except teaser networks and some push networks.
Also called: shock creatives, shock ads.
Shock works because people look; it also burns the platform's patience and the advertiser's reputation. Mainstream sources reject it on sight, native networks in Tier-1 have moved away from it, and it survives in teaser networks and on cheap push traffic.
Regulators and payment processors take note of advertisers whose traffic runs on it.
Related terms: Teaser, Teaser network, Nutra, Creative.