Glossary
Goods offers
Mass-market physical products sold from a single-product page at an impulse price and paid on delivery: gadgets, tools, household items, watches, toys. Same funnel as nutra without the medical claims; wide creatives, low payouts, high volume.
Also called: physical goods, COD goods, wow-goods.
The typical goods offer is a low-priced product with a demo video and a countdown, sold on cash on delivery through a call center. It runs on social, native, teaser and push traffic with video creatives that show the product doing something.
The pitfalls are the same as nutra: approval rate, delivery buyout, and creatives that promise a $10 phone and produce trash orders. The upside is that the ads pass review.
Related terms: Cash on delivery, CPO, E-commerce, Dropshipping, Nutra.