Glossary

E-commerce

Selling goods online. As an affiliate vertical it covers store offers paid per order or as a share of the sale, dropshipping and cash-on-delivery goods. Large volumes, small margins, mainstream-friendly creatives.

Also called: ecom.

E-commerce offers are the white end of affiliate marketing: real stores, real products, ads that pass review anywhere. Payouts are a share of the order (CPS) or a fixed rate per order (CPO), and cookies decide who gets credit for the sale.

The affiliate version of e-commerce also includes single-product landers with cash on delivery, which behave more like nutra than like a store.

Related terms: Goods offers, CPS, CPO, Dropshipping.