traffic source
Taboola — traffic source: rating and member reviews
Advertising platform that places native, display and video ads on publisher sites; its advertiser product is called Realize and reaches around 600 million daily active users.
| Ad formats | Native, Display / banners, Video |
|---|---|
| GEOs | WorldwideWorldwide |
| Publisher program | Yes — program page |
| Founded | 2007 |
|---|---|
| Website | taboola.com |
| Socials | |
| In our catalog since | Sep 22, 2026 |
About Taboola
Taboola was founded by Adam Singolda in 2007 and built its business on recommendation units placed on publisher pages, with the first publisher and advertiser partnerships forming in 2012. The company states around 600 million daily active users, about 9,000 publishers, more than 15,000 advertisers and over 1,700 employees.
For a media buyer the platform is sold as Realize. Campaigns run on inventory across publisher homepages, article pages and device manufacturer surfaces, in native, display and vertical video formats, with targeting built on first-party signals from those publisher integrations. Creative can be uploaded or adapted with the GenAI AdMaker tools, and the platform is aimed at the consideration and conversion stages rather than full-funnel buying.
Publishers, mobile carriers and other digital properties monetise through the same network and apply on the publishers page. Accounts are opened on the site, and Taboola also keeps a help centre, a glossary, case studies, an advertiser quickstart guide and a directory of marketing partners.
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Taboola reviews around the web
Public reviews from SmartCustomer and Trustpilot. Their ratings count toward the users’ score with less weight than member reviews.
Bill WareI don't believe they are even a real company, just a company to take and resell customer information. I wouldn't trust them to do anything that they say, they don't priorize customer service or customer value. Stay Away.
- Gui
It deserves 0 It deserves 0. We set up all our campaigns, we spent quite some time on conversion tracking (set up in GTM) and when adding our card, our account is fully blocked without any explanation. We are a EU registered company, we work with multiple adnetworks including Google Ads, Meta, MicrosoftAds... and you're the only place where we have an issue with billing. It's likely a false positive of course but impossible to contact you... simply absurd !
- Mike Bowens
They suck They suck. I opened an account. I needed local only advertising. The setup said it would localize my advertising after i completed the setup. So I followed the directions. When I was finished it didnt do the local settings. It set me up for all of the us. I sent in a support request. Told them I need local only advertising not national. I said I dont have time to learn your system and redo my entire campaign to get local ads only. I asked them to resolve for me as they are charging 50 per day to do this. I got 3 emails and the last one said they were deactivating my account. So I figure they dont want to do any real work just adomate things only etc. Anyway id stay away. They have an awful amount of bad review already.
- Marmot
Disgusting company Disgusting company. I have been trying to contact them for six months trying to get the funeral and life insurance ads taken off my yahoo account which I find distressing. They just ignore me. Cold-hearted, icky people. Then they send an online form which doesn't work and they hope you give up.
- alexei kamychev
I would give you 0 I would give you 0. This is absolutely inacceptable. Your dating sites ads are abusive intrusive and disturbing. This is close to harrassment. I'm GAY. I have 3 kids. You say you're targeting? You are not targeting anything. You throw shit on everyone
- Jacki Dircks
Scam site for releasing private data I don't know how or who gave this company permission to exchange, sell or give my information to anyone or any other sites. Requested to be removed as there does not even appear to be an option to unsubscribe. Waiting o see what happens. So far nothing has been done.
- John Dicaprio
this company is nothing more than smoke & mirrors.....the clicks they bill you for are mostly bots and only garbage dropship scams use them...the sad part is that the positive reviews are probably given by the CEO who is not a the biggest scam artist of the adtech industry ..when you complain the close your account and stal your money...my advice stay away ...AI will make them obsolete fast
- Sandesh Panmand
Taboola is the biggest fraudulent company in the world. This company arbitrarily shuts down your account without any justification and steals thousands of dollars from your funds. I intend to file complaints regarding this fraud with the Cyber Crime Department and the government regulatory body responsible for overseeing advertising media. They will soon initiate legal action against Taboola. I earnestly urge everyone: please do not engage in any kind of financial transactions with Taboola.
- M.V.I
Fraudulent company Fraudulent company. They shut down your account without giving a valid reason and run away with your money. Both advertisers and publishers should avoid them at all costs
- Iryna Oliinyk
Be Careful I had a very disappointing experience with Taboola. My account was suddenly closed without any clear explanation or prior warning
Perry R.Their navigation to set up a campaign and submit an ad blows I tried to get a campaign going, but their navigation sucks. Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. $#*! Taboola.
- Richard R.
Tabolla With Steal You Money and refuse to cancel your account Don't even think about signing up for Tabolla. I cancelled it 3 time changed my credit card and they are still billing me $100.00 every month and I am not running ANY Ads. They will steal your money Let The Buyer Beware
- Antonio H.
ABSOLUTELY F****** RIDICULOUS. I don't know what the problem is. Maybe they just do not like their customers or perhaps they are disgruntled. These people are off the chain! In my site I advertise turmeric tea that helps with sleep. They told me my ad is unacceptable because to advertise a tea that enhances sleep is a "medical claim." In order to run my ad now, I need to site scientific research and so forth. I would totally agree with them if my product did not work, but because it is a truly great product that helps relax people, I don't see I to eye with them. Many companies pay money to advertise these fake gimmick products that don't work. I bought Prevagen yesterday from GNC and I found out it doesn't work. Turmeric Tea has helped people relax for 5000 years in the past, and if we manage to survive our against our own stupidity on earth, the custom of drinking Turmeric tea will still be here 5000 years ahead from now. I guess I am just fed up. Come to think of it, nobody tells Coca-Cola that they need to stop advertising because High-Fructose syrup is making people who drink it diabetic. Alcohol the same. Its only when a person tries to advertise something positive do they become harassed. If I owned a liquor store and advertised on Taboola I would have no problem! Buy the F****** boose. But Turmeric tea sets of a big nasty red flag.
- Joe R.
Do Not Advertise Here! This website is absolutely unprofessional! From customer service to the people working on ads, all nutheads! First the way you set up an advertising campaign is ridiculous! It publishes the campaign without uploading all the information and pictures needed. Then you have to go back and edit your campaign to add all the missing information. Second, it takes them forever to publish your ad! They say it takes 2 business days, but that's a lie! It takes way longer than that! And if you try to email support, they won't answer you until another 2-3 days! What a joke! Third, I eventually was able to start an advertising campaign with Taboola for my android app. I received hundreds of clicks, literally every day so many clicks that I was so happy my ad is successful. Then I went to my game dashboard, and there are not that many clicks, and absolutely no one installed the game! I emailed their useless customer support that this seems to be not very true clicks which could be scam. The first thing I received the next day was a deduction of $75 from my credit card to charge for this ad campaign I had with Taboola. Then they answered my email later that day asking for screenshots to prove my point that this is scam! Absolutely horrible service! No matter what your business is, stay away from Taboola! THEY WILL STEAL YOUR MONEY!
- Darrell V.
Exasperating Make no sense to lay it out that way frustrating. Going from page to page to get story. Some adds are exceptable but this is ridiculous. If you have a slow phone it gets really bad. You want the story so you concentrate on going from page to page. Not stopping to see other story's just trying to get to the one they offer. Finally you give it up and go out. So they lost your attention. Just a failure in all. Find a way to clean it up a little. It would behoove you in the long run.
- Alen R.
An ad company that has 0 screening of their costumers, they provide ads for countless scam websites I wouldn't trust them as far as I can spit, I automatically blacklist all their ads and redirect urls via their domain and sub domains, worst company even worse than the other ad companies out there, just today I ended up watching two ads of websites that are reported as scam and phishing...
- jess f.
FAKE BOTS RETURNING So, I have an app that shows the location of the person and the items they look at and also sends them a message when they first come on the website and when they return, It keeps this record and shows me each time someone logs in. Today is Nov 5th, I started Taboola Oct 19th, Everyday I was seeing the same what I thought were people coming to the website and going to the same page but never purchasing anything or going to any other page, they were doing this, sometimes 3-4 times a day the same what I thought were people. Then I started to see a pattern and realized this is a FAKE BOT STEALING MONEY FREAKING SYSTEM they have going on, took me a month to figure out they are fake and use bots to steal your money! 98% of the so called people 9BOTS) that came to my website where the Same BOTS looking at the same exact thing every time! BEWARE!
- Diane M.
Sexist advertising I am tired of seeing exploited women used to get attention. I don't care who is the "most beautiful woman" in the world. This feature keeps returning on a regular basis. I am also offended by showing half naked women to draw in readers. Keep your "peep shows" out of advertising. This is the 21 century, not 1950's.
- Daniel M.
They steal location info Taboola will steal your location info, and make fake ads that don't make any sense, with vaguely related images, these ads are either scams or clickbait, and will never lead you anywhere useful.
- Dan T.
TABOOLA is a JOKE I read that Taboola was a good way to advertise my Art Podcast so I found them online, the site suggested I create an account so I did, I entered my email address and it took me right to a page to start a campaign, it NEVER asked me to set up a password. I went ahead with the campaign set up, it took my info, my web link and then took me right to a page asking for a credit card? HELLO! Who sets up an ad campaign with NO BUDGET? Who sets up a campaign with NO START or END DATE? Remember when Gordon Ramsey put two pieces of bread on a girls ears and called her an IDIOT SANDWICH... that is exactly what the CEO of TABOOLA needs to do, put two pieces of old moldy bread on each ear, look in the mirror and say IDIOT SANDWICH really loud. You get NO MONEY from me and I suspect you are losing millions for the same reasons I've laid out here today. If you ever go to sell your company, potential buyers will read online reviews, in your case they will RUN because you company has no value. I saved all the emails I sent and all the responses I received, anyone looking at them can tell that you people don't give a rats $#*! about your (potential) customers. See the attached image with Links, if you have to ask your potential customers for all the details in an email because they couldn't get your site to work, then you failed... and on top of that... GUESS WHAT, THE LINKS DONT WORK EITHER! FAIL FAIL FAIL
- William w.
Would give -5 stars Every ad is clickbait; Every ad is not real (probably); Every website has at least 10 taboola ads. When you put one taboola ad on a site, you usually have at least 15, which pester you with here's why, shocking etc.
- Bruce H.
Scam adds They run scam adds such as one for face mask from Shipways.com. You order the mask and they never send them and the phone rings one time and then disconnects. Why do you not run background checks on the companies before you run their adds. Will block your adds every chance I get. SCAM!
- Matt N.
Deliberately advertising scam and phishing sites. Seemingly happy to allow illegal phishing sites and scam sites to advertise in their network. They should be investigated and closed down, but seemingly are untouchable.
- Christopher b.
Charged me for nothing My campaign was under review and before it was active I decided to try a more trusting website since I seen all the bad reviews and I was still charged $30.00 for absolutely nothing. I'm dealing with this still.
- gerard v.
Complaint Worst advertiser ever... Very expensive in compare with google... return on investing= ******* Stay away
About these reviews. We gather them from public pages so you can see how Taboola is rated outside aliencpa. We take the latest reviews from each source, without picking them by tone. Each is quoted in full, word for word, and translated into English where marked; the source icon links to the original. We don’t verify them, and our editorial policy doesn’t cover them. Their ratings count toward the users’ score, but member reviews from aliencpa readers always weigh more and come first. Worked with Taboola? Write a member review.
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