Smadex — traffic source: rating and member reviews

Smadex is a performance advertising platform for mobile apps, founded in Barcelona in 2011; the site explains the name as Smart Mobile Advertising Experts and presents the company as powered by Entravision. Its engine applies machine learning to bidding, targeting and creative selection, scoring signals per impression rather than per campaign.

An advertiser can run three things through the same platform: mobile user acquisition, app retargeting and performance CTV. Connected TV inventory is bought through direct supply deals with streaming platforms and sold as in-stream video in 15, 30 and 60 second lengths, home-screen native placements and pause ads. An in-house creative studio produces video, UGC-style ads and playables and rebuilds them from campaign data.

Campaigns are managed rather than self-serve: the site routes advertisers to a contact form, publishes case studies by app category and keeps a library of guides and reports. Published work covers games, food delivery, travel, language learning and trading apps.