Outbrain Direct Response — traffic source: rating and member reviews

Outbrain Direct Response is the performance side of Outbrain, now a subsidiary of Teads; the site's footer is Outbrain Inc. and names Teads as the trademark holder. The company has worked in performance advertising on the open internet for close to two decades and states eight offices and 17 languages of support. Inventory comes from code-on-page integrations with about 10,000 media partners, and the site claims around 1 billion exclusive daily impressions.

Buyers can work directly in the self-serve Outbrain Amplify platform or programmatically through the DSP of their choice, including Outbrain's own native DSP. Amplify has conversion bid strategies that optimise towards conversions, CPA or ROAS, lookalike audiences, interest targeting, retargeting and first- and third-party data targeting; programmatic buying adds curated deal packages, publisher allowlists and blocklists and third-party verification. Campaigns are run from the platform dashboard with real-time reporting and an assigned account manager.

The formats documented in the ad specs are standard native, clip (GIF or MP4 up to 15 seconds), app install, carousel, pre-roll and outstream video, high-impact display and banner; a standard native image is 1200x800 px with a title of up to 100 characters. The company also runs a referral programme and a partners programme for agencies, and the publisher side is handled by the media owners unit of Teads.