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BIGO Ads — traffic source: rating and member reviews
Programmatic advertising platform run by BIGO Technology: a demand side for app and brand user acquisition and an SDK with in-app bidding for publishers.
| Ad formats | Video, Display / banners |
|---|---|
| GEOs | WorldwideWorldwide |
| Publisher program | Yes — program page |
| Founded | 2019 |
|---|---|
| Website | bigoads.com |
| Socials | |
| In our catalog since | Sep 22, 2026 |
About BIGO Ads
BIGO Ads is the advertising platform of BIGO TECHNOLOGY PTE LTD, launched in July 2019. Its DSP followed in May 2020 and its SSP in July 2022. Inventory comes from the group's own apps together with direct partner apps and the open internet; the site states more than 100 billion ad requests a day, over 10,000 direct partner apps and more than 100 million daily active users.
Advertisers run user acquisition and brand campaigns optimised towards day-0 and day-7 ROAS, purchases, day-1 or day-7 retention, or a custom event. Formats named on the site include rewarded video, playable ads, banners, full-screen units and hashtag challenges. Publishers integrate the platform's SDK for real-time in-app bidding; it is listed in the Google Play SDK Index and accepted as a bidding partner by AppLovin MAX and Unity LevelPlay.
Measurement runs through partners such as AppsFlyer, which certified the platform as an advanced media partner in February 2024, and the company states compliance with the IAB Tech Lab Open Measurement SDK. No minimum deposit or payment method is published; sign-up and contact go through the platform's own forms.
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