Glossary
White offer
An offer that every ad platform allows as it is: real stores, apps in the official stores, software, insurance, education, mainstream services. No cloaking, no account farming, lower payouts and a long life.
Also called: white-hat offer, compliant offer.
White offers pass Meta and Google review with honest creatives, so the whole grey toolkit is unnecessary: one ad account, one domain, one pixel. Margins are thinner because everyone can run them, and the competition is agencies and the advertiser's own team.
The white side of affiliate marketing is where teams go when they want to sleep: e-commerce, lead-gen in regulated verticals, subscriptions, apps.
Related terms: Grey offer, Black offer, E-commerce, Lead generation.