Glossary
White label casino
A casino brand run on a provider's platform and license: you bring the brand and the traffic, the provider runs games, payments and compliance. Fast to launch, with little control over what decides revenue.
Also called: white-label casino, white label online casino, WL casino.
The alternative is a turnkey casino: the provider supplies the platform and games, but you hold your own license, sign your own payment contracts and carry the compliance work. Turnkey costs more time and money and gives more control. White label is the shortest route for an affiliate with a large audience who wants to keep the operator's margin instead of earning a commission on someone else's players.
What you don't control is most of what decides revenue. The license is the provider's, so its problems become yours. Payment routing and deposit approval belong to the provider, and so do KYC, risk decisions and who gets paid out. The game list and RTP settings are often limited to the provider's catalog. Your margin is what remains after platform, game and payment fees.
Read the termination clause before the revenue split: who owns the player database if you leave, whether you can migrate players to another platform, and how long the provider holds your funds after the contract ends. Without those answers, the brand is yours and the business is theirs.
Related terms: iGaming license, PSP, KYC, RTP, Affiliate program.