Glossary
PPC
Advertising you pay for by the click, and the name of search advertising as a discipline (Google Ads, Bing Ads). As an affiliate payout model it is rare: some push-subscription offers pay per click the subscriber makes on the ads they later receive.
Also called: pay per click.
In most contexts PPC just means paid search: bidding on keywords, paying per click. In affiliate payouts it is an unusual model that appeared with push-subscription offers, where the affiliate earns a share of each click their subscribers later generate.
Not to be confused with pay per call, which pays for a phone call.
Related terms: CPC, Contextual advertising, Push subscription, Pay per call.