AdPlexity spy tool: discover 150M+ winning ads. Up to 30% off, get the discount.
Sunday, September 27, 2026Updated · 1 new story this weekNewsletterAdvertise
aliencpa

Glossary

Pay per call

Payment for a qualified phone call: the visitor calls a tracked number and stays on the line long enough for the advertiser's rules. Used for insurance, legal, home services, rehab, real estate. Serious money per call, strict quality.

Also called: PPCall, call offers.

The affiliate promotes a phone number rather than a form. Calls are routed through a call-tracking platform that records duration and attributes the call. A call counts when it lasts the agreed time, often 60 or 90 seconds, or reaches a live agent.

Pay-per-call favours search and native traffic in Tier-1 GEOs and punishes junk: short calls, wrong states, repeat callers.

Related terms: PPC, IVR offers, Lead generation.