Glossary

Pay per minute

Payment for the length of a phone call rather than for the call itself: an IVR line, a psychic hotline, a consultation. The longer the caller stays, the more the affiliate earns.

Also called: PPM.

Pay per minute belongs to IVR offers, where an automated or live line bills the caller per minute and shares the revenue. A caller who hangs up in ten seconds pays nothing; a caller who stays twenty minutes is the whole business.

Payouts vary by GEO and by carrier billing rules, and the offers are watched closely by regulators.

Related terms: IVR offers, Pay per call.