Glossary

IVR offers

Offers where the payout depends on a phone call to an automated or live line: horoscopes, psychics, adult chat, consultations. Paid per call or per minute the caller stays. A pay-per-call niche with its own networks.

Also called: interactive voice response, hotline offers.

The user calls a premium or tracked number; the line bills per minute or the advertiser pays per qualified call. The affiliate is paid for the duration or for the call once it passes a minimum length.

Traffic is search, social and push in GEOs where premium numbers are common. Regulation on premium-rate services shapes what is allowed where.

Related terms: Pay per call, Pay per minute.