Glossary
Offer wall
A page that looks like a news site or a store and links to dozens of offers at once. Used as a pre-lander for teaser and pop traffic, and as the monetization layer of content lockers. Networks supply ready-made ones.
Also called: storefront, news-style showcase, teaser landing.
Instead of one product, the visitor sees a page of teasers, each leading to an offer. Whatever they click, the affiliate earns. Offer walls monetize mixed and untargeted traffic where a single offer would waste most of it.
Teaser networks and CPA networks give affiliates hosted walls with tracking built in; the affiliate sends traffic to one link. The same idea powers smartlinks, which pick the offer automatically instead of showing a page.
Related terms: Smartlink, Teaser, Pre-lander, Mixed traffic.