Glossary
Info products
Offers that sell knowledge: courses, webinars, e-books, memberships, coaching. Paid per registration for a free event or per sale of the product, often as a share of a high ticket. Runs on native, social and email.
Also called: digital products, courses, webinars.
The funnel is long: an ad, a free lesson or webinar, an email sequence, a sale. Affiliates are paid at the registration (a lead) or at the sale (a percentage, sometimes 30–50% of a $500 course).
The vertical has a reputation problem: get-rich-quick courses and fake gurus. Ad platforms review income claims hard, and this site's rules forbid promising income on any page.
Related terms: CPL, CPS, Fake guru, Email marketing.