Glossary
Call center
Operators who phone the people who left an order and confirm it, upsell extras and handle support. In cash-on-delivery offers the call center decides which of your leads become approved sales.
Also called: CC.
Nutra and goods offers paid on cash-on-delivery depend on the call center. A visitor leaves a name and a phone number; an operator calls back, confirms the address, tries an upsell and places the order. Only then is the lead approved.
The call center is also where a lot of affiliate money is lost: unanswered calls, wrong numbers, a language the operator does not speak, a script that annoys people. Ask the network which call center handles your GEO and what its approval rate looks like.
Related terms: Approval rate, Upsell, Cash on delivery, Lead.