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Glossary

Banner network

An ad network that sells banner placements across its publishers, by impression or by click, with targeting by GEO, device and category. Cheap volume in Tier-2 and Tier-3; adult and mainstream networks run separately.

Also called: display network.

Banner networks differ in inventory (mainstream or adult), formats (standard IAB sizes, mobile banners, interstitials) and moderation. Most affiliate use is on adult and Tier-3 mainstream networks, for dating, utilities, games and iGaming.

Google's display network is the big mainstream one and the strictest; the affiliate-friendly networks live on the sites Google will not take.

Related terms: Banner, Ad network, Display advertising, Adult.