Glossary
Affiliate manager
Your contact at a network or advertiser: opens offers, raises caps and payouts, explains what counts as a lead, chases the finance team when a payment is late. Worth keeping close.
Also called: AM, account manager.
The manager knows which offers convert on which sources this month, which advertisers are strict about traffic types, and what a private payout looks like. Give them real numbers about your traffic and they will give you real terms.
On the network side the manager is judged on the volume their affiliates bring, so the relationship is two-way.
Related terms: Affiliate network, Cap, Payout, Private offers.