Affiliate Marketing News & Insights | AlienCPA
Industry News
18 jun, 2025
921
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Google Ads Rolls Out Cleaner Metric Blocks Inside Graphs
Google Ads is quietly tweaking its interface again — this time targeting the metrics display inside campaign graphs. The platform is testing (or possibly rolling out) a more compact layout that inserts Metric, Adjust, and Download options directly into the graph area.
2 minutes read
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Industry News
17 jun, 2025
175
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Why Google Ad Strength Won’t Predict Your RSA Success
Advertisers have been obsessed with chasing that Excellent ad strength score ever since Responsive Search Ads (RSAs) became Google Ads' default format. But here's the cold reality: ad strength is not a performance predictor. It's a helpful guideline — nothing more, nothing less.
Let's break it down.
3 minutes read
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Industry News
14 apr, 2025
562
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What is Cost Per Acquisition (CPA)?
If you’ve been around the digital marketing block a few times, you’ve probably heard of the term “Cost Per Acquisition” (CPA). CPA is an important metric in digital marketing that helps you measure the success of your marketing campaigns so you can evaluate your spend. This post will break down CPA, how to calculate it, why it’s important and how to optimize it within your marketing budget for marketing success and business growth.
16 minutes read
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